Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
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Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
Cold email platform combining multi-step campaigns, mailbox warmup, a B2B lead database, a CRM and AI agents for replies and sales.
Read on Instantly's own pages on 27 October 2026
Instantly is a cold email platform for agencies, founders, freelancers and sales and marketing teams that send outbound email at volume. Founded in 2021 and self-funded, it sells two core subscriptions: Outreach, for sending from any number of mailboxes with warm-up, and Instantly Credits, for its 450M+ contact Lead Finder, enrichment, verification and AI agents. A CRM with calls and texts, inbox placement tests and ready-made mailboxes are sold on top.
Day to day, a team starts in Lead Finder, typing a description of its buyers or setting filters, and spends credits to reveal and verify work emails. The list goes into a campaign of email steps with A/Z variants, sent from several mailboxes on a schedule. Replies from every mailbox land in Unibox with AI labels, the AI Reply Agent drafts or sends answers, and automations pass interested leads on to a CRM, Slack or HeyReach.
What sets it apart is the pricing unit: Outreach plans charge for emails sent and contacts uploaded, never per mailbox, and warm-up runs on a private network the vendor puts at 4.2M+ accounts. Campaign steps are emails. Calls and texts sit in the CRM add-on, LinkedIn work is handed to tools such as HeyReach, Expandi or Aimfox through its automations, and replying from Unibox starts on Hyper Growth, which teammates also need unless the team buys a CRM plan.
Key features
Its main features under Instantly's own names, from its own pages read on 27 October 2026.
Connect any number of Google, Outlook or SMTP mailboxes with warm-up on every paid plan, or buy domains, Google accounts and AirMail inboxes set up for you. The standard pool caps SMTP accounts by plan.
All Outreach plansSearch 450M+ contacts by typing who you want or filtering by title, industry, tech stack, job listings and buying signals, then reveal work emails through a waterfall of 5+ providers, about 1.5 credits each.
Credits plansTest up to 26 subject and body variants per step, with auto-optimize pausing weaker ones. Subsequences send follow‑ups when a lead changes status, opens, clicks or replies with set phrases.
Growth and up, 26 variants and subsequences from Hyper GrowthOne inbox for replies from every connected mailbox, filtered by campaign, mailbox, AI Sales Agent or lead status, with AI reply labels, reply macros, reminders and scheduled replies.
Replying from Hyper Growth, preview only on GrowthReads replies and answers them: handles objections and follow‑ups, shares your Calendly link, books meetings and updates lead status, as drafts you approve or on Autopilot. Each generated reply costs 5 credits.
Credits plans, Autopilot from Hyper GrowthSet up from your website or a brief, it finds leads matching your ICP, writes each one an email and builds the campaign, pausing for approval unless Autopilot is on, at 5 credits per lead.
Credits plansA chat assistant that reads your site or a PDF, then finds leads, writes sequences, builds campaigns, sums up analytics and runs recurring tasks. WARP mode takes a campaign from idea to launch.
A visual builder that links events in Instantly and 30+ apps, among them HubSpot, Pipedrive, Calendly, Slack, Clay and HeyReach, with AI, code, HTTP, delay and human approval steps in between.
All Outreach plansA pixel that names US visitors to your site, with work email, job title, LinkedIn profile and pages viewed when found. A resolved person costs 3 credits, a company-only match 2.
Credits plansAn add-on with one inbox for email, calls, SMS and tasks, plus opportunity stages, goals, reporting and salesflows, for any number of users. Calls and texts use phone numbers bought from Instantly.
Add-on, $47 or $97 a monthPricing
Instantly publishes its prices. Sending and credits are two subscriptions, bought apart or as a bundle, with the CRM, inbox tests and mailboxes billed on top, and each workspace pays for its own. Its own figures, billed monthly first:
$0
14 days, no card needed
$47 a month
billed monthly, $38 a month billed yearly, rounded up to the dollar
One person or a small team new to cold email
$97 a month
billed monthly, $78 a month billed yearly, rounded up to the dollar
Teams whose sending has outgrown Growth
$358 a month
billed monthly, $287 a month billed yearly, rounded up to the dollar
Agencies and heavy senders that want their own servers and IPs
Custom
quoted by sales, for Outreach, Credits and Website Visitors
Large companies with custom volume and support needs
$9 a month
billed monthly, yearly billing takes 10% off with all credits upfront
$47 a month
billed monthly, $38 a month billed yearly, rounded up to the dollar
$97 a month
billed monthly, $88 a month billed yearly, rounded up to the dollar
$197 a month
billed monthly, $178 a month billed yearly, rounded up to the dollar
$94 a month
billed monthly, $85 a month billed yearly
Small teams starting from scratch
$194 a month
billed monthly, $175 a month billed yearly
Teams that want sending, data and every AI agent in one package
$555 a month
billed monthly, $500 a month billed yearly
Agencies that need higher limits and dedicated sending infrastructure
$47 a month
Growth CRM billed monthly, Hyper CRM $97 a month
Teams that call and text as well as email
$47 a month
Growth tier billed monthly, Hypergrowth tier $97 a month
Custom
quoted on a call
Teams that want setup and running done for them
From Instantly's own pages, 27 October 2026, rounded up to the dollar
Pros and cons
From what reviewers write on review sites and forums, and from Instantly's own pages, read on 27 October 2026. Each page is listed under the prices.
G2's May 2026 summary of its reviews names high email deliverability first among the strengths, and the product backs it with warm-up on every mailbox, bounce detection and inbox placement tests sold as an add-on.
G2's summary counts the initial setup among the standouts. A Product Hunt reviewer found campaigns over several sending accounts simple to set up, and five-star Trustpilot reviews from June 2026 call launching easy.
Outreach plans price by emails a month and contacts uploaded, never per mailbox, so an agency can spread its volume over many domains without the bill growing with each inbox.
With a Credits plan next to Outreach, Lead Finder's 450M+ contacts and waterfall email enrichment, the sequences, Unibox and the AI agents share one workspace, so a list goes from search to campaign without an export.
The Automation Builder links Instantly and 30+ apps, from HubSpot and Pipedrive to HeyReach and Stripe, with AI and code steps, and the vendor includes it in every Outbound plan at no extra charge.
On Growth, Unibox only previews replies: answering there, subsequences and webhooks start on Hyper Growth at $97 a month, and teammates need it or a CRM plan. Trustpilot reviews from August to October 2026 complain about this paywall.
Its terms make every fee non-refundable, and each subscription is cancelled on its own. Trustpilot reviews from August to October 2026 repeatedly describe charges after cancelling and support that answers by bot.
Sending, credits, the CRM and inbox tests are separate subscriptions, and each workspace pays for its own. G2's summary lists high cost for beginners among the complaints.
G2's summary reports issues with the AI agent's accuracy, and the AI Reply Agent charges 5 credits for every reply it generates, whether or not you send it.
G2 reviewers flag CRM integrations that are not native. Salesforce is missing from the Automations apps and syncs through OutboundSync, a partner product fed by webhooks, which start on Hyper Growth.
Uploaded contacts are a fixed total across all campaigns, not a monthly allowance, and duplicates count again. More room means a higher plan, an $87 add-on from Hyper Growth or deleting leads.
Ratings read on 27 October 2026: G2 4.8 of 5 from 4,158 reviews, Product Hunt 4.5 of 5 from 2 reviews
Integrations
Native integrations named on Instantly's own pages, read on 27 October 2026.
Compared
From Instantly's own pages, read on 27 October 2026. A tick where it does it, a dash where it does part of it or at extra cost, a cross where its pages say it does not.
See it next to GetSales, side by sideLead Finder: 450M+ B2B contacts, on a separate credits plan
About 1.5 credits a work email, charged only when found
Hands leads to HeyReach, Aimfox or Expandi in its automations
Email sequences from any number of accounts, with warm-up
Email replies; answering in Unibox starts on Hyper Growth
AI tags replies; AI Reply Agent writes them, 5 credits each
US website visitors named, 3 credits per resolved profile
Its own CRM add-on, webhooks from Hyper Growth, a CSV download
Copilot finds leads, writes copy and builds the campaign
Or run it in one app
Describe who you sell to, and GetSales finds the people and their work emails, writes the first lines and sends the steps from your own LinkedIn and email accounts.
What are we working on?
Say who you sell to, or ask for anything in the app: a list, the work emails, a workflow, the replies waiting for you.
By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.
On it. Here is the plan.
Heads of sales, UK SaaSRun by voice
All set. Signals land as they come.
The workflow is ready. Start it for the 142 people with a strong or good fit?
By voiceYes, start it.
Say who you sell to, or ask anything
Describe who to find
Describe who to find, in your own wordsHeads of sales at B2B SaaS companies in the UK, 50 to 200 people
AI built the filters from your description
End
Replies 3
Replies from every sender profile land here
Co-pilotBook a 15 minute call
AI SDRPicked by Creator
LinkedInInvitation accepted, Monday 10:14
Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?
Jordan O.Sounds useful. Can you send a short overview?
AI SDR draftWaits for your approval
Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?
Approve and sendEditReply as Jordan O.
Today
Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 2
Posted on LinkedIn
Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more
36Jordan and 36 others9 comments · 2 reposts
Jordan O.posted by Engage with posts
Curious which one you rolled back. In our experience the shared call list goes first.
Sam K.
It was the shared call list. Nobody owned an account after week two.
A reply as Jordan
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
Post itDraftCancel
Jordan O.posted by hand
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1
Opened the Pricing page
/pricing after the home page·came by our link·her 3rd visit this week
On a website visit · paused and asking you
Eva is in Heads of sales, UK SaaS, step 4 of 7 (the message), on hold since 11:05.
Remove from the workflowKeep goingMove to a workflow
Pick a workflowPricing follow-upMove to a workflowBack
On a website visit · done · moved to Pricing follow-up
Switching from Instantly
GetSales prices LinkedIn accounts, email capacity and data credits, billed monthly, with no per-user fees. The figures are on our pricing page.
Questions
Each answer from Instantly's own pages, read on 27 October 2026.
Sending and credits are separate subscriptions. Outreach is $47, $97 or $358 a month billed monthly, for 5,000, 125,000 or 500,000 emails and 1,000, 25,000 or 100,000 uploaded contacts, about 20% less billed yearly. Credits for Lead Finder and the AI agents start at $9 a month for 150, then $47 for 1,500, and unused ones expire 2 months after purchase on monthly plans. Bundles of both are $94, $194 and $555 a month. The CRM, inbox tests and bought mailboxes are billed on top, and each workspace pays for its own. Read on instantly.ai and its help center on 27 October 2026. GetSales prices LinkedIn accounts, email capacity and data credits, billed monthly, with no per-user fees, on our pricing page.
For cold email at volume it is a strong pick: any number of mailboxes with warm-up on every paid plan, a 450M+ B2B lead database and AI agents that find leads and answer replies. The catches are on its own pages. Replying in Unibox and custom labels start on Hyper Growth, teammates need it or a CRM plan, each product and each workspace is its own subscription, and its terms make all fees non-refundable. All read on instantly.ai and its help center on 27 October 2026. On Trustpilot, reviews from August to October 2026 come back again and again to charges after cancelling, refunds refused and support that answers by bot. For teams that also work LinkedIn, GetSales puts both channels in one flow and one inbox.
Through other tools. Its Outreach page lists email, LinkedIn and webhook sequences, and its help center shows how: the campaign editor builds email steps, and LinkedIn comes in through its Automation Builder, where an action hands a lead to a campaign in Aimfox, Expandi, HeyReach or Valley or to an audience in La Growth Machine, or sends a LinkedIn message through Aimfox or La Growth Machine. A lead needs a LinkedIn URL to reach Aimfox, HeyReach or Valley. Its CRM handles LinkedIn connections beside emails, calls, texts and tasks. Read on instantly.ai and help.instantly.ai on 27 October 2026. In GetSales the connection request with a note, the message, InMail and the profile visit run from your own LinkedIn account in the same workflow as the emails, paced within each account's limits, and a person who does not accept can get an email instead.
Yes, 14 days with no card. The trial connects up to 2 email accounts, takes up to 250 leads and sends up to 1,000 emails, with 100 credits for Lead Finder. When it ends, the dashboard closes, accounts, warm-up and campaigns pause, and a trial that was not upgraded is deleted. Its CRM has a 14-day trial of its own. Read on help.instantly.ai on 27 October 2026. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial.
Each subscription is cancelled on its own: Outreach and Credits in Billing, the CRM and Inbox Placement beside their plans, extra Outreach or Credits add-ons through support, and bought mailboxes and domains in their own tab. With several running, Outreach and Credits last to the end of the cycle while the CRM and Inbox Placement end at once, and there is no pause. Its terms make all fees non-refundable, and unused credits are lost when you stop. On Trustpilot, reviews from August to October 2026 often describe a charge after cancelling, some of them for a second subscription, such as the CRM, that was still running. Read on instantly.ai and its help center on 27 October 2026.
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