What is the LinkedIn Social Selling Index?

Starting from 2015, LinkedIn gave its users the possibility to access their Social Selling Index score, ranged 1 to 100. In general, LinkedIn SSI score is aimed to evaluate the impact and visibility of a user’s actions on the LinkedIn social network. However, many users may wonder about the practical application of this performance indicator. […]...

LinkedIn Prospecting: Pros and Cons

LinkedIn is a powerful tool for professionals looking to connect with others in their industry, find new job opportunities, or grow their businesses. One of the most effective ways to use LinkedIn is through prospecting or reaching out to potential clients, partners, or employers. However, like any marketing or networking strategy, LinkedIn prospecting has both […]...

B2B lead generation: Kicking off with theory

Touching the base B2B lead generation is a vital element of any business, particularly in the business-to-business market. It entails identifying and attracting potential clients and partners who are likely to invest in your products or services. In today’s digital era, lead generation has become even more crucial as businesses must contend with a constantly […]...

How to Make Successful Prospecting in LinkedIn

There is so much competition on the platform that it can feel impossible to figure out how to stand out and offer value. So, pitching prospects on LinkedIn, trying to join the audience to your product community avoid typical sales manager`s mistakes producing spam. Doubtless, LinkedIn is a very powerful platform to generate leads. It is […]...

The difference between inbound and outbound marketing

Leads generation and filling the top of the company sales funnel is the main issue for outbound marketing. It might seem more effective and productive in sales management. Meanwhile, a lot of innovative and successful businesses are actually embracing the strategies of inbound marketing. So, what’s the difference between inbound and outbound? This post will define […]...

How to Use LinkedIn to Attract Ideal Customers

The LinkedIn network can be used not only to enhance company awareness and develop a comprehensive network but also for sales. Let’s discuss in detail what should be done to make your LinkedIn account an additional tool that brings profit. How to start lead generation in LinkedIn? The three main features that should interest you […]...

How to create your LinkedIn profile to Boost 🚀 Your Sales

A few tips to grow your LinkedIn Audience.  Easy Ways to Optimize Your LinkedIn Company Page It is highly important for a developing company to optimize your LinkedIn Company Page for maximum engagement and results. Improvement of your presence, authority, allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in […]...

Mail.ru Group

Key metrics of the project:   More than 12 months using GetSales.io  6 000 connections sent in 2021 2000 approved connections (33% connection rate) 900 engages in dialogue (45% reply rate) 200 demo meetings (22% MQL)    Points Before After Formalized outreach process No, managers used spontaneous strategies  All managers using pre-approved flows, outreach target […]...