A well-crafted LinkedIn connection message can make a busy decision-maker accept your request while leaving others pending. LinkedIn, with over 63 million decision-makers, is the top professional social network that connects the world of business. However, with the high volume of messages they receive daily, you need to find a way to stand out and catch their attention.
To highlight the importance of connections on LinkedIn, consider this: sales representatives with more than 5,000 connections typically exceed their sales targets by a whopping 98%.
With a maximum network limit of 30 000, it’s essential to use your connections wisely and reach out to relevant LinkedIn members before your competitors do.
Want to know how to write an effective LinkedIn invitation message? Follow these best practices:
Before you send your LinkedIn invitation message, ensure that you’ve completed this checklist.
These are the essential prerequisites for your acquisition strategy:
✅ Know your persona on LinkedIn: Be clear about who you want to address.
✅ Understand what you’re offering: Define your offer and highlight its added value for the person
you are targeting.
✅ Have a tool for automating LinkedIn messages and know how to use it. If you need one,
you can try GetSales, it’s free.
Additionally, remember to be original. Avoid using the same message templates repeatedly or directly copying content from the internet. Then use the A.I.D.A method:
Is it always a good idea to personalize your LinkedIn messages?
It’s a bit of a mixed answer. 💥 Personalization is essential in your prospecting efforts. If you send a generic message to your audience, they’ll notice that it’s automated and not genuine.
- Automation tools are widely used online, and people are aware of them. So, the key is to intelligently segment and automate your messages. Sending each message by hand would be time-consuming
and not cost-effective. - Aim for between 100 and 500 leads per campaign, ensuring your campaigns are well-segmented.
- Additionally, try A/B testing your messages to see which ones resonate best with your audience.
This way, you can find the most effective approach for your prospecting efforts.
Example of a LinkedIn invitation message that works like magic:
✅ Keep your teaser messages short and sweet.
❌ Avoid selling right away and steer clear of promotional content.
✅ Take time to build a connection with the prospect.
✅ Show interest in your potential client.
Here’s an example message:
How can I generate new leads through LinkedIn?
Well, there’s more than one way to do it!
LinkedIn is a treasure trove for B2B prospecting, with hundreds of thousands of qualified profiles eager to expand their connections, read content and discover new tools. It’s a perfect platform for you! To get leads effectively, follow these three steps:
✅ Optimize your LinkedIn profile to the max.
✅ Develop a content strategy based on personal branding.
✅ Utilize automation and database enrichment tools to reconnect with your leads through multiple channels.
By harnessing the power of LinkedIn and these strategies, you’ll be on your way to acquiring valuable leads for your business!
How can I contact a LinkedIn user through email?
If you want to go beyond just sending LinkedIn messages, consider using a cross-channel or multichannel approach to connect with your target audience. By sending cross messages, you can increase your contact points with them.
Sending an email to your prospects is a powerful strategy. You can find the email addresses of your LinkedIn prospects using tools like the Mail Finder, available at GetSales and some other competitors.
This allows you to create automated sequences, such as combining a LinkedIn text message with an email address finder and an email message.
If you’re interested, check out GetSales pricing, which also offers a free option to explore. 👀
Why should you consider sending an email campaign?
Emailing is one of the most effective ways to convert leads into clients, even more effective than your LinkedIn strategy. When you send an email marketing campaign to the right audience, you’ll witness your conversion rate skyrocketing.
There are two main types of email sending: Newsletters and Cold emailing. In this context, we’ll focus on cold emailing, which involves sending an email to someone who didn’t subscribe to it.
Using cold email is a great way to reach your audience through an alternative channel and significantly increase your chances of receiving a response. To succeed, you need to master the right techniques:
- Knowing the best time to send your email.
- Crafting an engaging email body.
- Creating an email subject line that converts.
- Ensuring your message is easily readable by your audience.
By mastering these techniques, you can harness the power of email campaigns and effectively engage with your audience.
How do I think a LinkedIn invite?
You’ve just been accepted for an invitation on LinkedIn and want to start a conversation with the new connection? Here’s what you should focus on:
✅ Stay in touch,
✅ Quickly showcase your value to the potential customer.
Here’s an example message:
Keep it friendly and engaging, and you’ll surely kickstart a meaningful conversation!
If you want more examples, check out this article with plenty of templates. 👀
Conclusion
Crafting an effective LinkedIn invitation message is crucial for networking success. To stand out among the 63 million decision-makers on LinkedIn, be original, personalize messages, and use the A.I.D.A method. Aim for 100-500 leads per campaign and conduct A/B testing for optimal results.
Utilize LinkedIn for B2B prospecting by optimizing your profile, developing a content strategy, and utilizing automation tools. To connect beyond LinkedIn, consider cross-channel approaches like cold email campaigns, which can be more effective than LinkedIn strategies when done right. When starting
a conversation with a new LinkedIn connection, focus on staying in touch and showcasing your value.