B2B outreach in the business world can be huge, competitive, and eat up your time. But here’s the good news: you don’t have to get fully involved.
Using LinkedIn outreach automation you can save lots of time and money, and make things easier.
If you’re not doing it yet, you should start. It helps you figure out what to do.
It’s really important to have a good plan for reaching out on LinkedIn if you want to build successful links. Salespeople like using LinkedIn to meet people, but they often miss the chance to make connections for building links.
This guide will show you how to make your outreach on LinkedIn automatic, give you goals to aim for, and help you make a strong plan. So let’s go!
What is Outreach Automation?
Outreach automation means using software to handle tasks you do often, like sending emails, connection requests, and messages to your target clients.
What is LinkedIn Outreach?
LinkedIn outreach involves sending messages, connection requests, and emails to people you want to connect with on LinkedIn. It’s common to use LinkedIn tools to send personalized messages with images through the platform.
Is LinkedIn Automation Safe?
In today’s world, people use LinkedIn for professional reasons. Many prefer using LinkedIn automation tools to expand their reach. However, LinkedIn keeps a close watch on automation.
Using your Linkedin sales solution incorrectly can lead to the removal of your account by LinkedIn. For instance, if your automation tool sends excessive connection requests and automated messages that go beyond the usage limit, your account could be banned or permanently deleted.
Yet, not all automation tools are risky. It’s important to be cautious when choosing automation tools for your LinkedIn campaigns. Opt for the finest LinkedIn automation tool that mimics human actions, sets reasonable goals, and offers great customization options.
As for GetSales.io, we use dedicated VPS for each of the attached accounts. As a result your IP address can only be used by yourself. Besides, you are able to scroll your linkedin profile using the same IP.
That makes our cloud solution undetectable.
LinkedIn Outreach for sales engagement
LinkedIn is a top-notch platform for B2B outreach, with over 600 million members. It helps you generate leads, share valuable info, expand your market, and offer business advice.
If you’re new here, keep in mind your competitors are not. To get a lead daily, you’ll need to send over 100 messages, connection invites, and follow-ups on LinkedIn.
Doing all this manually is not feasible, and neglecting your LinkedIn marketing can put you behind.
The best solution is to use automation tools.
How to Get the Most Benefits of LinkedIn Automation
Now that you understand LinkedIn automation, let’s see how it can improve your business and sales game.
1. Personalized Connections
LinkedIn automation tools allow you to send custom connection requests. You can now tailor your messages when connecting with people in your network. To manage these personalized messages efficiently, utilize the search and cleaning feature.
2. Identifying and Categorizing
Potential Leads Viewing and tagging potential leads piques their interest. LinkedIn automation tools focus on notifications that help you reconnect with numerous potential leads.
3. Leveraging Your Existing Contacts
Don’t overlook your current LinkedIn connections. Studies indicate that LinkedIn messages have a higher open rate compared to cold emails. So, when you employ LinkedIn automation tools, make sure to update the information of your existing contacts.
4. Expanding Beyond LinkedIn
Avoid limiting yourself to just one platform. After identifying potential LinkedIn prospects, send them a connection message. Subsequently, gather all the information about your potential clients and utilize this database on other platforms as well.
How to Build the Right Audience on LinkedIn by Automating Your Outreach?
LinkedIn can help you generate leads, which might sound simple but can actually be quite tricky. Luckily, LinkedIn automation tools have made this process much easier.
FINDING THE RIGHT TOOL FOR LEAD GENERATION
Automation speeds up lead generation, and there are many tools available for this. Each tool claims to be the best, so it’s essential to invest in top-notch LinkedIn automation tools to get the best results.
INVEST IN AUTOMATION FOR CONNECTIONS
Trying to connect with the right leads manually can be tough. With LinkedIn’s auto-connect tools, you can easily find and connect with your target leads.
These tools send connection requests with personalized messages, boosting engagement with your intended audience. Just keep in mind that LinkedIn has limits – you can only send 250 connection requests per day.
BALANCING AUTOMATION AND HUMAN INTERACTION
LinkedIn keeps an eye on automation activities and group members. Still, automation really helps with lead generation.
However, some things still need a personal touch. Building trust is more secure when you or your sales team personally interact with clients.
To create a personal relationship, send manual messages, arrange in-person meetings, and build a genuine connection with your clients.
How to Automate Your LinkedIn Outreach?
To generate leads and boost your sales, consider these three steps:
UTILIZE AUTOMATION TO EXPAND YOUR NETWORK
LinkedIn offers various paid subscriptions, including LinkedIn Premium and Sales Navigator. Leveraging Sales Navigator can enhance the quality of your target audience.
RESEARCH TARGET PROSPECTS THOROUGHLY
In Sales Navigator, utilize filters to find prospects effectively. Include specific criteria such as industry, location, and job title to pinpoint the best leads.
UTILIZE 3RD DEGREE CONNECTION REQUESTS
When you can’t directly connect with your target, Sales Navigator allows you to send up to 20 paid InMail messages per month to 3rd-degree connections, expanding your reach and opportunities.
Discover the Best LinkedIn Outreach Automation Tools for 2023
Now we can say that LinkedIn outreach automation proves to be very helpful in saving time. It also helps you access businesses that are out of reach for you. But that’s not all, and it utilizes a new lead scoring algorithm to help you target prospects that are right for you.