LinkedIn stands out as the primary social platform for personal and corporate branding, especially in the B2B sector. Here’s the rationale behind this: When it comes to B2B transactions, what’s the most critical factor in your decision-making process when procuring products or services? The answer is trust.
Spur-of-the-moment purchases aren’t feasible when dealing with company finances. You must discern the value of the solution or service being offered.
So, how do you establish trust?
It begins with building trust in yourself as an individual. Once achieved, people will naturally extend their trust to your company.
To accomplish this, focus on three key aspects:
- Be a person of integrity.
- Become an expert in your field.
- Make it known that you’re both a reputable expert and a person of integrity.
The solution? Share content on LinkedIn.
Now, let’s delve deeper into the reasoning: How does LinkedIn generate revenue?
Like other social media platforms, LinkedIn earns money through advertising.
To maximize their revenue, they require users to spend more time engaging with their newsfeed. This necessitates high-quality content that captivates users.
However, LinkedIn has not been primarily a content creation platform for years, resulting in a shortage of exceptional content.
LinkedIn’s strategy is to amplify the reach of the limited high-quality content available. This means that if your post is compelling enough, it could be seen by an audience ten times the size of your follower count.
You can verify this by perusing your LinkedIn newsfeed, where nearly half of the organic posts will originate from individuals you don’t follow.
Moreover, because it’s about creating excellent content rather than merely following trends, you can replicate this success consistently.