Creating live events is an effective strategy for boosting your LinkedIn lead generation efforts. These events, known as live conferences, webinars, masterclasses, and more, are becoming increasingly popular on LinkedIn and offer an excellent opportunity to establish trust.
To successfully attract customers through live events 🔴, you must acknowledge a common fear: purchasing from someone you’ve never seen or heard before. Live events, unlike simple posts, have the power to evoke strong emotions and build trust.
Here’s a step-by-step guide on how to find customers successfully using live events:
1. Select a Relevant Topic: Begin by choosing a topic within your niche or expertise. Ensure it aligns with the interests of your target audience.
2. Identify a Problem or Desire: Once you have your topic, delve deeper. Identify a specific problem or desire related to your chosen theme. This will be the focal point of your live event.
Now, let’s take the example of copywriting:
- Example for Copywriters: If you’re a copywriter, consider focusing your live event on a pressing issue or a desire related to copywriting. For instance, you could host a session on “Crafting Irresistible Headlines for Higher Conversions.” This addresses a common challenge in the field of copywriting and captures the interest of potential customers looking to improve their copywriting skills.
By selecting a relevant topic, identifying a problem or desire, and tailoring your live event to address it, you can effectively engage your audience and draw in potential customers.
To enhance the effectiveness of your landing page, consider conducting a survey related to the article’s subject: “3 tips for creating a high-converting landing page” or “3 common mistakes that hinder your landing page’s sales potential.” Once you collect several dozen responses, analyze the results. It’s worth noting that issues often arise in cold prospecting, while topics of interest tend to resonate better within a community that already knows you.