What are buying signals?
In B2B sales, buying signals are things people do that show interest before they say it: a visit to your pricing page, a new post, a change of job. In GetSales they come from your own outreach, your own site and the people in your tables, and a play answers the visits, the posts and the job changes.
How do you identify buying signals?
Look at what people do with your outreach and on your site, and at what changes about them. GetSales puts each signal in one feed. On your site: visits, key pages such as pricing, forms sent and events you track. On LinkedIn: an accepted invitation, a reply, a reaction to your message, a new follower, an invitation to you, a job change and a new post a workflow reads. By email: a reply, and an open or a link click where you track them. It does not track funding, hiring, a company's tech or topics people read on other sites.
How should sales respond to a buying signal?
Soon, and without saying how you know: a visit to your pricing page is a reason to write today, never a line in the message. In GetSales a play answers within a minute of the signal landing, or asks you first. On a site switched to People, when someone you talk to opens a key page such as pricing, their open thread also gets a task to call them while they are still looking. That task is on by default.
What is a play?
A play is how you subscribe to one kind of signal on a table, and how GetSales answers it. You set it up once, and it keeps going until you stop it. On a website visit takes every visit of a person in the table, or only the pages you pick, and pauses their journey to ask you or adds them to a workflow. Engage with posts likes the new posts of people in the table once a workflow has read them, and comments with AI only if you switch the comment on. On a job change pauses the person's journeys and asks you by default, or moves them or takes them out at once. A signal no play answers still shows in the feed as Not covered, with the play to set up when there is one.
How fast does a play act on a signal?
Within a minute of the signal reaching GetSales. It also runs every morning over the last two days' signals, for any it has not answered. When a signal reaches GetSales depends on its kind: a visit while the person is still on your site, a job change once a day from your sender profiles' networks or when Keep data fresh re-reads the profile, a post when one of your workflows reads it. What a play sends then goes out on the sender profile's own schedule, within its limits.
Can a play comment on posts without me?
Only when you switch the comment on and choose Automatic. In Ask me, the default, the comment waits in Signals under the post, and you post it, edit it or skip it. The like goes at once either way, and the play acts on each person at most twice a week by default, a number you set.
How does website visitor identification work in GetSales?
Each link to your site that you send carries a code, and a visit through it names the company you wrote to, or the person on a site switched to People. The setup, the levels and what to disclose are on Website visitor identification.
Is this intent data?
Part of it is. A visit, an open and a reply are first-party: they come from your own links, site and messages. Posts and job changes are news about people already in your tables. None of it is bought topic intent, and GetSales names a person only when you already have them. If you buy topic intent, keep that vendor beside it.
Do signals cost credits?
A visit spends none, and neither does a job change a play acts on or a like with the reaction you pick. On a post, the AI's comment spends credits, and so does the reaction when the AI picks it, which is the default. A profile re-read by Keep data fresh spends credits too. A daily ceiling you can set caps what a play spends, and what a credit costs is on the pricing page.
What do I need to start?
A table with the people you write to and the plays you want switched on. Engage with posts needs a sender profile with its LinkedIn account connected, and so do the job changes seen through your network. For site visits, also the snippet on your site with its consent settings confirmed. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial.