Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
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Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
AlternativesApollo.io
Apollo.io pricing and alternatives
For teams whose outbound runs on LinkedIn as much as email, who want the LinkedIn steps to run, not wait as tasks, and each answer drafted, sent on its own or held for their OK as each scenario sets.
Apollo.io's side read on its own pages on 26 October 2026. Its profile in the sales tools directory
Pricing
What Apollo.io
costs in 2026
Apollo.io publishes its prices: a free plan and three paid plans, per user, 24% less when a year is paid upfront, with credits for data and more. Its grid and its terms as its own pages showed them:
GetSales prices LinkedIn accounts, email capacity and data credits, with no fee per user. The figures are on our pricing page.
See GetSales pricingFrom Apollo.io's own pages, 26 October 2026
- Model
- Per user, and every user on an account is on the same plan. Prices exclude taxes.
- Free
- $0, with 900 credits per user a year, 75 a month. 2 sequences per team, 1 mailbox per user, 250 emails a day.
- Basic
- $49 per user a month billed annually, with 30,000 credits per user a year. $65 billed monthly, with 2,500 a month. 1 mailbox per user, 250 emails a day.
- Professional
- $79 per user a month billed annually, with 48,000 credits per user a year. $99 billed monthly, with 4,000 a month. A/Z tests and agents start here.
- Organization
- $119 per user a month billed annually, at least 3 users, "Annual Only", with 72,000 credits per user a year. Its monthly grid shows $149.
- Add-ons
- Advanced Dialer at $119 a team a month billed annually, $149 monthly. Inbound from $119, $149 monthly.
- Credits
- An email costs 1 credit, a phone number 8, enrichment 1 to 8. "Pooled across your entire team and granted upfront", and unused ones, add-on credits too, do not roll over.
- Also on credits
- AI research and writing, warm-up, domains and mailboxes, exports on some plans, and US calls at 1 credit per 30 seconds.
- Term
- Monthly: "cancel anytime". Annual: paid upfront for 12 months, no mid-cycle downgrade, no refund for unused time.
- Renewal
- Renews by itself for the same term unless you give notice at least 30 days before it ends. Fees are "non-cancelable and non-refundable".
One subscription
Six tools, or one
Pay about 5.8 times less
For a team of three running 10 LinkedIn accounts, 100 inboxes and 3,000 new contacts a month, each with a work email. Each tool on the plan that fits that team, or its smallest.
| What the team needs | The stackEach vendor's own monthly price | GetSales10 LinkedIn accounts, email for 100 inboxes, 3,000 data credits |
|---|---|---|
| Finding the people | Apollo.ioThis page, the tool this page comparesBasic, 3 users, 7,500 credits$195 | AI SearchFrom one sentenceIncluded |
| LinkedIn steps | HeyReachGrowth, 10 senders at $59$590 | WorkflowsFrom each sender profileIncluded |
| Enrichment and work emails | ClayGrowth, 6,000 data credits, its plan for 1,000 to 10,000 records$495 | PlaytablesFinder after finder, verifiedIncluded |
| Cold email | EmailBisonBase, its only plan$599 | WorkflowsIn the same flow as LinkedInIncluded |
| Website visits | RB2BPro, 600 visitors a month$149 | SignalsVisits, posts and job changesIncluded |
| One inbox with AI replies | MasterInboxTeam, its smallest team plan, billed annually$799 | Unibox and the AI SDREach answer drafted, held if you askIncluded |
| Wiring them together | n8nPro, €60 a month$67 | CreatorNothing to wireIncluded |
| Your time to set it up and keep it in sync | Hours, every weekNot counted | CreatorSets it all up from one sentenceIncluded |
| A month, for the team | $2,894a month | $495a month |
One app, one login, one bill, with every part working on the same people.Build your setup
Each vendor's own price, read on 26 October 2026
- Apollo.io, pricing page, monthly billing, apollo.io/pricing (read on 22 October 2026)
- HeyReach, pricing page and its calculator, heyreach.io/pricing
- Clay, pricing page, monthly billing; its guide sets Growth for 1,000 to 10,000 records a month (Clay University, Actions & Data Credits), clay.com/pricing
- EmailBison, pricing page, Base billed monthly, emailbison.com/pricing
- RB2B, pricing page, rb2b.com/pricing (read on 22 October 2026)
- MasterInbox, pricing page, Team billed annually (month to month adds 25%), AI on your own LLM key, masterinbox.com/pricing
- n8n, pricing page, Pro at 60 euros a month billed monthly, in dollars at 1.12 to the euro (21 October 2026), n8n.io/pricing
Side by side
Apollo.io and GetSales,
row by row
A tick where the tool does it, a dash where it does part of it or only on a higher plan, a cross where its pages say it does not. Apollo's side is from its own pages and help center.
| What you compare | Apollo.ioIts own pages | GetSalesThe product today |
|---|---|---|
| Finding the people | Yes: Search 240M+ contacts and 30M+ accounts | Yes: AI Search from one sentence, typed or said |
| One charge per work email | In part: Each source that returns data charges, a validator separately | Yes: Stops at the first accepted email: 1 credit, check included |
| Email steps | Yes: Sequences, with A/Z tests from Professional | Yes: From your mailboxes, in the same flow as LinkedIn |
| Mailboxes you send from | In part: One per user on Basic, more from Professional | Yes: Google, Microsoft or IMAP and SMTP, up to your email capacity |
| LinkedIn steps | No: Manual tasks: copy the message, send it on LinkedIn, mark done | Yes: Requests, messages, InMail and visits run from your LinkedIn account |
| A path for who accepts | No: No connection status: you check LinkedIn yourself | Yes: Waits for the accept, then each outcome gets its step |
| One inbox for replies | In part: A unified inbox; LinkedIn tasks are done on LinkedIn | Yes: LinkedIn and email replies in one inbox, each labelled |
| An AI SDR on the replies | In part: AI writing on a word quota; agents follow up from Professional | Yes: Drafts each answer; each scenario sets if it waits for you |
| Buying signals | Yes: Intent topics, job changes and website visitors | Yes: Website visits, posts and job changes, each with its play |
| Phone numbers and calls | Yes: Phone numbers at 8 credits, and a dialer on paid plans | No: No phone finder and no dialer |
| Set up from one sentence | In part: Agents propose audiences and sequences, on Professional and up | Yes: Creator builds the list and the campaign, typed or said |
Where Apollo.io's side comes from, read on 26 October 2026
- Apollo.io, home page, apollo.io
- Apollo.io, pricing page, its plan comparison and its questions, apollo.io/pricing
- Apollo.io, Terms of Service, apollo.io/terms (last updated 10 August 2026)
- Apollo's help center, Review Credit Usage in Apollo, knowledge.apollo.io/hc/en-us/articles/9527776320781 (updated 15 October 2026)
- Apollo's help center, Waterfall Enrichment Overview, knowledge.apollo.io/hc/en-us/articles/34071089002509 (updated 2 October 2026)
- Apollo's help center, Complete LinkedIn Tasks in a Sequence, knowledge.apollo.io/hc/en-us/articles/5646233248269 (updated 29 May 2026)
- Apollo's magazine, Apollo launches Agents, apollo.io/magazine/apollo-launches-agents (undated)
- G2's own summary of the reviews of Apollo.io, ai.g2.com (dated May 2026, read on 27 October 2026)
- Trustpilot, Apollo reviews of September and October 2026, trustpilot.com/review/apollo.io (read on 27 October 2026)
Which one fits
GetSales or Apollo.io,
in plain terms
Choose GetSales if
- Yes: You want LinkedIn steps that run from your account, not tasks someone does by hand
- Yes: You want LinkedIn and email in one flow, with a path for who accepts and who does not
- Yes: You want each reply labelled and its answer drafted by the AI SDR, sent on its own or held for your OK as each scenario sets
- Yes: You would rather pay for LinkedIn accounts, email capacity and credits than per user
Stay with Apollo if
- Yes: You want a database of 240M+ contacts and 30M+ accounts to search and export
- Yes: Your team calls as much as it writes: GetSales has no phone finder and no dialer
- Yes: You want deals, meetings and call recordings in the same app as your email
- Yes: You buy on intent topics, which GetSales does not track
Why teams switch
The steps run,
you approve
Nobody marks a task done
The visit, the connection request with a note, the message and the email sit in one workflow, and each step runs by itself, from your LinkedIn account or your mailbox.
A plan for each conversation
The AI SDR follows your scenarios and your Playbook and keeps a plan per thread. A thread it should not answer alone comes to you.
One sentence to a campaign
Creator builds the list and the campaign from one sentence, typed or said, and waits for your yes before it starts.
CreatorBuild it by voice, in your own words
What are we working on?
Say who you sell to, or ask for anything in the app: a list, the work emails, a workflow, the replies waiting for you.
By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.
On it. Here is the plan.
PlanDone7 of 7
Heads of sales, UK SaaSRun by voice
All set. Signals land as they come.
The workflow is ready. Start it for the 142 people with a strong or good fit?
By voiceYes, start it.
Say who you sell to, or ask anything
AI Search236SearchingDone
Describe who to find
Describe who to find, in your own wordsHeads of sales at B2B SaaS companies in the UK, 50 to 200 people
AI built the filters from your description
TitlesHead of Sales, VP Sales
IndustrySoftware
Company size51 to 200
LocationUnited Kingdom
Page 12 of 12236 found209 imported
PersonCompanyStatus
Maya L.Head of SalesHelio AnalyticsSaaS, 140 peopleImported
Tomás F.VP SalesFerro CloudSaaS, 85 peopleImported
Priya S.Head of SalesBrightloomSaaS, 95 peopleDuplicateAlready in Q3 outbound
Anika B.Head of SalesQuanta DeskSaaS, 60 peopleImported
Owen T.VP SalesCorvaneSaaS, 150 peopleStoplistedOn your stoplist, never contacted
Nobody already in your tables is added twice.
Heads of sales, UK SaaS21251 to 200 people
Person, work emailCompanyWork emailAI scoreFirst line
Maya L.Head of Salesmaya@helio.exampleNothing found, no charge
Helio AnalyticsSaaS, 140 people
maya@helio.exampleNothing found, no charge
Strong fit
Saw the two SDR roles. Most teams hire before the pipeline is ready for them.Held: weak fit
Tomás F.VP Salestomas@ferro.exampleNothing found, no charge
Ferro CloudSaaS, 85 people
tomas@ferro.exampleNothing found, no charge
Good fit
Your post on reply rates against volume is the case we make every week.Held: weak fit
Anika B.Head of Salesanika@quanta.exampleNothing found, no charge
Quanta DeskSaaS, 60 people
anika@quanta.exampleNothing found, no charge
Good fit
Congrats on the round. The first outbound hire is usually where it gets hard.Held: weak fit
Sam K.Head of Revenuesam@tallyhouse.exampleNothing found, no charge
TallyhouseSaaS, 120 people
sam@tallyhouse.exampleNothing found, no charge
Good fit
Saw the new Leeds office. New region, same two people on outbound?Held: weak fit
Lena R.Sales Directorlena@tinbarrow.exampleNothing found, no charge
TinbarrowSaaS, 175 people
lena@tinbarrow.exampleNothing found, no charge
Strong fit
Your team page lists six AEs and one SDR. That ratio shows up in pipeline.Held: weak fit
Daniel O.CRONothing found, no charge
Okra SystemsSaaS, 190 people
Nothing found, no charge
Weak fit
Held: weak fit
Jonas P.Head of Salesjonas@meridian.exampleNothing found, no charge
Meridian LabsSaaS, 55 people
jonas@meridian.exampleNothing found, no charge
Weak fit
Held: weak fit
Eva W.VP Saleseva@kinetic.exampleNothing found, no charge
Kinetic FormsSaaS, 70 people
eva@kinetic.exampleNothing found, no charge
Strong fit
Kinetic just moved upmarket. The first enterprise quarter is mostly list work.Held: weak fit
1 to 8 of 2121 credit for a work email found and verified. A miss costs nothing.
Heads of sales, UK SaaSActive
142 peoplestrong or good fit, from the table
Connection requestWith a note96 sent
Wait until acceptedUp to 5 days41 waiting
Accepted
LinkedIn messageThe first line, by the sender38 sent
Follow-up messageNo reply in 3 days14 sent
Not accepted in 5 days
EmailFrom the sender's mailbox27 sent
Follow-up emailNo reply in 3 days12 sent
End
A reply pauses the person's steps and lands in the AI SDR inbox.
AI SDRCo-pilot
Replies 3
Replies from every sender profile land here
- Maya L.LinkedInSounds useful. Can you send a short overview?Info request
- Tomás F.EmailWhat would this cost for a team of twelve?Info request
- Lena R.LinkedInAsk me again after the quarter.Not now
Co-pilotBook a 15 minute call
AI SDRPicked by Creator
- Mode
- Co-pilot, at the level each scenario sets
- Tone of voice
- Plain and short, no pitch
- Goal
- Book a 15 minute call
- Replies as
- Jordan O., on LinkedIn and email
Maya L.Head of Sales, Helio AnalyticsInfo request
LinkedInInvitation accepted, Monday 10:14
Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?
Jordan O.Sounds useful. Can you send a short overview?
AI SDR draftWaits for your approval
Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?
Approve and sendEditReply as Jordan O.
Every reply labelled, with how sure it is and why.
Signals
Today
Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 2
-
Posted on LinkedIn
Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more
36Jordan and 36 others9 comments · 2 reposts
Add a comment as Jordan...DraftJordan O.posted by Engage with posts
Curious which one you rolled back. In our experience the shared call list goes first.
Sam K.
It was the shared call list. Nobody owned an account after week two.
Reply as Jordan...DraftA reply as Jordan
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
Post itDraftCancel
Jordan O.posted by hand
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
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Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1
-
Opened the Pricing page
/pricing after the home page·came by our link·her 3rd visit this week
On a website visit · paused and asking you
Eva is in Heads of sales, UK SaaS, step 4 of 7 (the message), on hold since 11:05.
Remove from the workflowKeep goingMove to a workflow
Pick a workflowPricing follow-upMove to a workflowBack
On a website visit · done · moved to Pricing follow-up
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Only people you already talk to are named, and the AI SDR is told never to mention a visit.
What you get
Everything a team needs
to sell outbound, in one plan
Each part works on the same people, so a person found by the search is the row the workflow sends to and the thread the AI SDR answers.
- CreatorBuilds the list and the campaign from one sentence, typed or said, and waits for your yes.
- AI SearchFinds the people from one sentence, and nobody already in your tables comes in twice.
- PlaytablesFind each work email finder after finder, score the fit with AI and write a first line for each good fit.
- WorkflowsLinkedIn and email steps from your own accounts in one flow, with waits, branches and A/Z tests.
- UniboxEvery LinkedIn and email reply in one inbox, each with its label.
- AI SDRAnswers the replies toward your goal. Each scenario sets whether it sends on its own or waits for your OK.
- SignalsWebsite visits, posts and job changes from the people you write to, each with its play.
The rest of the market
Other Apollo
alternatives
If you are leaving Apollo for one reason, one of these may fit it better. Each line is what the vendor's own homepage says, read on 26 October 2026.
| Tool | Best for | Channels |
|---|---|---|
| ZoomInfo | A GTM platform on B2B data, with 500M+ contacts | Data, with sequences in Copilot and a dialer |
| Cognism | B2B data with a focus on Europe and phone-verified mobile numbers | Data and mobile numbers |
| Lusha | A data layer for GTM teams and AI agents, with buying signals | Data in its Chrome extension, your CRM and AI assistants |
| Seamless.AI | AI prospecting: verified prospects, automated outreach and AI agents | Email, calls, social selling |
| RocketReach | Lead intelligence: a phone and email finder | Phone and email data |
| lemlist | Find leads, verify contacts and run multichannel campaigns in one place | Email, LinkedIn, calls, WhatsApp, SMS |
| Clay | Data from 200+ vendors, AI workflows and plays for GTM teams | Data and AI workflows |
How much does Apollo.io cost?
Apollo.io has a free plan and three paid plans, priced per user, and every user on an account is on the same plan. Billed annually, Basic is $49, Professional $79 and Organization $119 per user a month. Organization needs at least 3 users and is annual only. Billed monthly, Basic is $65 and Professional $99, and a year paid upfront saves 24%. Credits pay for data and more: an email costs 1 credit and a phone number 8, AI research, warm-up, mailboxes and US calls draw on the same credits, and unused credits do not roll over. The Advanced Dialer is an add-on at $119 a team a month billed annually. Prices exclude taxes. Its terms renew a subscription by itself unless you give notice at least 30 days before the term ends. All of it read on apollo.io and its help center on 26 October 2026. GetSales prices LinkedIn accounts, email capacity and data credits, with no fee per user. The figures are on the pricing page.
What are the best Apollo.io alternatives?
It depends on why you are leaving. G2's own summary of its reviews, dated May 2026, names an interface many find overwhelming and email data missing for some regions, and on Trustpilot, in reviews of September and October 2026, several find the credits small for what they cost. For contact and company data, the names that come up are ZoomInfo (zoominfo.com: a GTM platform on B2B data, with 500M+ contacts), Cognism (cognism.com: B2B data with a focus on Europe and phone-verified mobile numbers), Lusha (lusha.com: a data layer for GTM teams and AI agents), Seamless.AI (seamless.ai: AI prospecting with outreach and AI agents) and RocketReach (rocketreach.co: a phone and email finder). lemlist (lemlist.com) finds leads and runs campaigns on email, LinkedIn, calls, WhatsApp and SMS, and Clay (clay.com) brings data from 200+ vendors into AI workflows. For writing to people on LinkedIn and email from one app, with the LinkedIn steps run in the same workflow as the email and each work email checked by the verifier you pick, there is GetSales, which has no phone finder and no dialer. Each description is from the vendor's own site, read on 26 October 2026.
Is Apollo.io free?
It has a free plan that, in its words, "stays free with no time limit": 900 credits per user a year, granted 75 a month, 2 sequences per team, 1 mailbox per user and 250 emails a day. Its Basic and Professional plans also have a 14-day trial with 75 credits, after which you upgrade or move to the free plan. Read on apollo.io/pricing on 26 October 2026. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial. GetSales' prices are on the pricing page.
Does Apollo.io automate LinkedIn?
Not on its own pages. Apollo's help center says "LinkedIn tasks need to be manually completed": a sequence can hold a connection request, a profile view, a post to interact with or a message as a task, and a person copies the message, does it on LinkedIn and marks the task complete. Apollo has no LinkedIn connection status column either, so you check the profile yourself (knowledge.apollo.io, updated 29 May 2026, read on 26 October 2026). In GetSales, connection requests with a note, messages, InMail and profile visits run from your own LinkedIn account, paced within each account's limits, in one workflow with the email steps, and a wait for the accept gives those who accept and those who do not each their own next step.
Does Apollo.io send email?
Yes. In its words, "email campaigns are included on every Apollo account". Its grid gives Free and Basic 1 mailbox per user and 250 emails a day, and Professional and Organization any number of Google and Microsoft mailboxes plus 5 or 15 SMTP mailboxes per user, with daily sends listed as unlimited. Sequences are 2 per team on Free and unlimited from Basic, with A/Z tests from Professional, and the paid plans add a Deliverability Suite, email warm-up and buying domains and mailboxes, which spend credits. Read on apollo.io/pricing and its help center on 26 October 2026. GetSales sends email too, from each sender profile's mailboxes, as steps in the same workflow as the LinkedIn steps, with waits, branches and A/B tests, and by default a reply pauses that person's follow-ups. The difference is the LinkedIn side: in GetSales those steps run, in Apollo they are tasks a person completes.
How does Apollo.io compare with ZoomInfo?
Both sell B2B contact and company data. The plainest difference is the price. Apollo.io publishes its prices per user, from a free plan to $119 per user a month billed annually, and charges 1 credit for an email and 8 for a phone number (apollo.io/pricing). ZoomInfo publishes no price for its platform: its pricing page asks you to request one, and each export costs one credit (zoominfo.com/pricing). Each counts its own data: Apollo "240M+ contacts" (apollo.io), ZoomInfo "500M+ contacts" (zoominfo.com). All read on 26 October 2026; ZoomInfo's home page, read on 27 October, also calls ZoomInfo Lite "a permanent free plan". More on ZoomInfo on its own page.
What is Apollo.io?
Apollo.io calls itself "one connected GTM system": a B2B contact database, "240M+ contacts and 30M+ accounts" in its words, with email sequences, a dialer, website visitor identification, lead and deal management and AI agents in one app, priced per user with credits. It is not Apollo GraphQL, a different company with the same name.
Can I bring my Apollo list into GetSales?
Yes, as a CSV. Export the list from Apollo: its plans cap how many records one selection takes (25 on Free, 1,000 on Basic, 2,500 on Professional, 10,000 on Organization), and the records you have saved can be exported at once (apollo.io/pricing, read on 26 October 2026). In GetSales a CSV of up to 50 MB maps onto your table's columns. A person already in any table of your workspace is not added again, and people on your stoplist are marked Stoplisted and never contacted. GetSales does not connect to Apollo itself: the list comes in as a CSV, or by webhook.
Moving over
Start from the list you have.
Bring your Apollo export as a CSV, or describe your buyers in one sentence.
- Imported612Done
- Already in your tables54Duplicate
- On your stoplist9Stoplisted
One file, 675 rows, and nobody twice.
Every person once.