PlaytablesWaterfall enrichment
Waterfall enrichment, in the order you set.
One finder after another, in your order. Pick a verifier and the chain stops at the first email that passes the check.
Waterfall sequence
- Use existing email if available
- 1Finder 1
- 2Finder 2
Verification providerOptional
How it works
From the first finder
to a valid email
Set once in the Find work email column, it runs on every row, in the order of its Waterfall sequence.
Set the order
A new column lists the row's own address first, then the finders. Drag them into any order, or remove a step. Each finder appears once.
One finder at a time
A finder runs only when every step before it ended without an accepted address. A finder with nothing to read on the row is skipped.
A verdict at each step
Pick a verifier and every address a step returns is checked. Valid or catch-all stops the chain. Invalid or unknown is rejected, and the next finder runs.
The chain stops
The first accepted address is written, and the finders after it never run. When none is accepted, the cell says why: Not verified, or Nothing found.
In the table
Each email shows
where it stopped
Under each address, the finder that found it, or every finder asked. The cell's Log keeps every step, with what it returned and its verdict.
- Found by finder 1: the chain stopped at its first finder
- Found by finder 2: the first came back empty or rejected
- Tried finder 1, finder 2: every finder asked, nothing found
- The row's own addressSkipped: No email to verify
- Finder 1Found s.k@tallyhouse.exampleInvalidrejected, the next finder runs
- Finder 2Found sam@tallyhouse.exampleValidaccepted, the chain stops
- Done1 credit
What it costs
The credit waits
for the verdict
With a verifier, a finder's credit is held while its address is checked, then taken only for the address that is accepted. Every other hold is released.
What a credit costs- An address accepted, its check included
- 1 credit
- An address the verifier rejects
- 0
- A finder that finds nothing, or is skipped
- 0
- The finders after the chain stops
- Never run
- The row's own address, checked
- Verifier's rate
Part of Playtables
One step
of the run
Waterfall enrichment is how the Find work email column searches, in a table that also scores each person and writes the first line. In Creator's plan it runs in the step Work emails and AI score.
Heads of sales, UK SaaSRun by voice
- SearchAI Searchsearching236 found
- Tablefrom the searchadding rows212 rows
- Work emails and AI scoreper rowworking142 fit
- First linesfor every fitwriting142 written
- WorkflowLinkedIn, then emailbuildingwaits for your OKstarted
- AI SDRfor the repliessetting upCo-pilot
- Signalson the tableswitching onon
All set. Signals land as they come.
Questions
Waterfall enrichment,
in Playtables
Anything else, ask our AI sales agent.
Talk to AI SalesWhat is waterfall enrichment?
Waterfall enrichment, or waterfall data enrichment, asks one finder after another for the same fact, in a set order, and stops at the first answer that is accepted. In GetSales it is how the Find work email column works: the row's own address first, then the finders in the order you set, and with a verifier picked, every address checked before it is accepted.
How does waterfall enrichment work?
The Find work email column asks one finder at a time, in the order of its Waterfall sequence. Every address a finder returns goes to the verifier you picked. A valid address is accepted and the chain stops. An invalid or unknown one is rejected and the next finder runs. A finder with nothing to read on the row is skipped. Without a verifier, the first address found is accepted.
Can waterfall enrichment fill incomplete lead records?
Yes, that is what waterfall lead enrichment is for. The first step is the row's own address, so a record that already has one is answered by it and no finder runs. With a verifier, that address is checked first, unless the person is already marked deliverable. Only a row with no address, or one whose address fails the check, goes on to the finders, and a verified find then replaces the rejected address.
Can I change the order of the finders?
Yes. Drag the steps of the Waterfall sequence into any order. Move the row's own address to the end to search first and fall back to it, or remove it to always search. Each finder can be in the sequence once.
Does a waterfall find more emails than one finder?
It gives each row more than one try. Where the first finder finds nothing, or its address fails the check, the next one in your order searches, and only the address that is accepted is charged. How many more it finds depends on the list. The cell's Log shows where each row's chain stopped.
What does waterfall enrichment cost?
One credit per address accepted and delivered, its check included. A finder that finds nothing costs nothing, an address the verifier rejects costs nothing, and the finders after the chain stops never run. When a verifier checks the row's own address, that check costs the verifier's rate. What a credit costs is on the pricing page.
What happens with a catch-all address?
A catch-all domain accepts any address, so a message to it may bounce. When the verifier reports a catch-all and Accept catch-all emails is on, the default, the chain stops there and the cell is marked Catch-all, never Verified. Switch it off and a catch-all is rejected like an invalid address, and the next finder runs.
What happens when no finder finds an email?
The cell says why, and nothing is charged. Not verified means addresses were found and the verifier rejected every one. Nothing found means no finder returned an address. If the verifier itself could not answer, the cell names that instead. The cell's Log lists every step with what it returned and its verdict.
What are the best waterfall enrichment tools?
Look for waterfall enrichment tools with an order you control, a check of every address before it is accepted, and a charge only for what is delivered. A waterfall that pays each finder on every row, or writes an address nobody checked, costs more for the same list. In GetSales, the Find work email column with a verifier picked works this way.
Every chain run
Seven valid emails, found in your order.
Each came from the first finder whose address passed the check. For the eighth person, every finder was asked.
- Stopped at finder 15Valid
- Stopped at finder 22Valid
- Every finder asked1Nothing found
Finder 2 ran for 3 people, not 8. 7 credits for 7 emails.
Your order. A verdict at every step.