Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
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Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
AlternativesZoomInfo
ZoomInfo alternatives and pricing
For teams that want people to write to, not a database to license by the year.
ZoomInfo's side read on its own pages on 27 October 2026. Its profile in the sales tools directory
Side by side
ZoomInfo and GetSales,
row by row
A tick where the tool does it, a dash where it does part of it or through another tool, a cross where its pages do not offer it. ZoomInfo's side is from its own pages.
| What you compare | ZoomInfoIts own pages | GetSalesThe product today |
|---|---|---|
| Finding the people | Yes: A database of 500M+ contacts and 100M+ companies to search | Yes: AI Search from one sentence, Sales Navigator or a CSV |
| Work emails | Yes: Business emails, one credit per profile exported | Yes: Finder after finder, 1 credit per email delivered, a miss is free |
| Phone numbers and a dialer | Yes: Direct dials and mobile numbers, with a dialer on Professional | No: No phone finder and no dialer |
| Company data | Yes: Hierarchy, funding and technology data, from Copilot Advanced | In part: Industry, size, headquarters and website, from Enrich company |
| Buying signals | Yes: Intent topics, website visitors and job changes, from Copilot Advanced | Yes: Intent topics, job changes and website visitors |
| LinkedIn steps | No: Not on its pages: LinkedIn only as an ad channel | Yes: Connection requests with a note, messages, InMail and profile visits |
| Email steps | Yes: Sequences in Copilot, and multi-touch outreach through Salesloft | Yes: From your own mailboxes, in the same flow as LinkedIn |
| One inbox for replies | No: No reply inbox on its pages | Yes: LinkedIn and email replies in one inbox, with 15 labels |
| An AI SDR on the replies | In part: Copilot writes emails and follow‑ups; replies are not on its pages | Yes: Drafts each answer; each scenario sets if it waits for you |
| Set up from one sentence | In part: Natural language commands in Copilot, Copilot chat on Enterprise | Yes: Creator builds the list and the campaign, typed or said |
| Monthly, not per user | In part: Credits, not seat tiers, on its home page; licences on its pricing pages | Yes: Billed monthly, with no per-user fees |
| Trial and free plan | Yes: Typically a 7-day trial, no card, and free ZoomInfo Lite | Yes: Free Playtables on your own API keys, 7-day LinkedIn and email trial |
Where ZoomInfo's side comes from, read on 27 October 2026
- ZoomInfo, home page, zoominfo.com
- ZoomInfo, pricing page and its questions, zoominfo.com/pricing
- AWS Marketplace, the ZoomInfo listing sold by ZoomInfo (Sales, Marketing, Operations, Talent), aws.amazon.com/marketplace/pp/prodview-u52tqtal5ejbu (read on 27 October 2026)
- AWS Marketplace, the ZoomInfo Sales Basic listing sold by ZoomInfo, aws.amazon.com/marketplace/pp/prodview-ckg6rmyo3zsmw (read on 27 October 2026)
- ZoomInfo, the newer of the two pricing pages it served that day, Do I pay again when a record updates, zoominfo.com/pricing
- ZoomInfo, pricing FAQ, zoominfo.com/faqs/pricing
- ZoomInfo's blog, How Much Does ZoomInfo Cost, pipeline.zoominfo.com (updated 7 July 2026)
- ZoomInfo, License Terms and Conditions, zoominfo.com/legal/ltc (version of 1 May 2025)
- ZoomInfo, free trial page, zoominfo.com/free-trial
- ZoomInfo, Community Edition FAQ, zoominfo.com/faqs/community-edition
- ZoomInfo, Copilot page, zoominfo.com/copilot-gtm
- ZoomInfo, ZoomInfo + Salesloft, where its Sales automation menu points, zoominfo.com/solutions/salesloft
- G2's own summary of the reviews of ZoomInfo, and the reviews of ZoomInfo on Trustpilot, ai.g2.com, trustpilot.com (G2's summary dated May 2026; the Trustpilot reviews from August to October 2026, only complaints that repeat across several reviews)
- The other vendors' home pages: Apollo.io, Cognism, Lusha, Seamless.AI, RocketReach and UpLead, apollo.io, cognism.com, lusha.com, seamless.ai, rocketreach.co, uplead.com (read on 26 October 2026)
- Apollo.io, pricing page and its questions, apollo.io/pricing
Which one fits
GetSales or ZoomInfo,
in plain terms
Choose GetSales if
- Yes: You write to people on LinkedIn and email, and want the steps, the inbox and the replies in one app
- Yes: You want published prices, billed monthly, with no per-user fees
- Yes: You want to pay for a work email only when one is delivered
- Yes: You want each answer to a reply drafted by the AI SDR, sent on its own or held for your OK as each scenario sets
Stay with ZoomInfo if
- Yes: Your team calls as much as it writes: ZoomInfo sells direct dials, mobile numbers and a dialer, and GetSales has no phone finder and no dialer
- Yes: You need depth on companies across a market: hierarchy, funding, technologies and topic intent, not only signals from the people you write to
- Yes: You want its data synced into Salesforce, HubSpot or Dynamics 365, or into Snowflake
- Yes: Marketing and recruiting buy on it too: ABM, ad audiences, website chat and talent search on the same data
- Yes: You want some contact data free every month: ZoomInfo Lite is "a permanent free plan", in its home page's words, with monthly credits
Why teams switch
One app, from
search to reply
A status on every row
Each person AI Search finds lands with how it ended: imported to your table, a duplicate, stoplisted or disqualified.
The work email in the same table
A Find work email column looks for each person's address, and you pay only for one delivered.
The outreach and the replies
LinkedIn and email steps in one flow. The AI SDR reads each reply and drafts the answer, and each scenario sets whether it sends on its own or waits for your OK.
CreatorBuild it by voice, in your own words
What are we working on?
Say who you sell to, or ask for anything in the app: a list, the work emails, a workflow, the replies waiting for you.
By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.
On it. Here is the plan.
PlanDone7 of 7
Heads of sales, UK SaaSRun by voice
All set. Signals land as they come.
The workflow is ready. Start it for the 142 people with a strong or good fit?
By voiceYes, start it.
Say who you sell to, or ask anything
AI Search236SearchingDone
Describe who to find
Describe who to find, in your own wordsHeads of sales at B2B SaaS companies in the UK, 50 to 200 people
AI built the filters from your description
TitlesHead of Sales, VP Sales
IndustrySoftware
Company size51 to 200
LocationUnited Kingdom
Page 12 of 12236 found209 imported
PersonCompanyStatus
Maya L.Head of SalesHelio AnalyticsSaaS, 140 peopleImported
Tomás F.VP SalesFerro CloudSaaS, 85 peopleImported
Priya S.Head of SalesBrightloomSaaS, 95 peopleDuplicateAlready in Q3 outbound
Anika B.Head of SalesQuanta DeskSaaS, 60 peopleImported
Owen T.VP SalesCorvaneSaaS, 150 peopleStoplistedOn your stoplist, never contacted
Nobody already in your tables is added twice.
Heads of sales, UK SaaS21251 to 200 people
Person, work emailCompanyWork emailAI scoreFirst line
Maya L.Head of Salesmaya@helio.exampleNothing found, no charge
Helio AnalyticsSaaS, 140 people
maya@helio.exampleNothing found, no charge
Strong fit
Saw the two SDR roles. Most teams hire before the pipeline is ready for them.Held: weak fit
Tomás F.VP Salestomas@ferro.exampleNothing found, no charge
Ferro CloudSaaS, 85 people
tomas@ferro.exampleNothing found, no charge
Good fit
Your post on reply rates against volume is the case we make every week.Held: weak fit
Anika B.Head of Salesanika@quanta.exampleNothing found, no charge
Quanta DeskSaaS, 60 people
anika@quanta.exampleNothing found, no charge
Good fit
Congrats on the round. The first outbound hire is usually where it gets hard.Held: weak fit
Sam K.Head of Revenuesam@tallyhouse.exampleNothing found, no charge
TallyhouseSaaS, 120 people
sam@tallyhouse.exampleNothing found, no charge
Good fit
Saw the new Leeds office. New region, same two people on outbound?Held: weak fit
Lena R.Sales Directorlena@tinbarrow.exampleNothing found, no charge
TinbarrowSaaS, 175 people
lena@tinbarrow.exampleNothing found, no charge
Strong fit
Your team page lists six AEs and one SDR. That ratio shows up in pipeline.Held: weak fit
Daniel O.CRONothing found, no charge
Okra SystemsSaaS, 190 people
Nothing found, no charge
Weak fit
Held: weak fit
Jonas P.Head of Salesjonas@meridian.exampleNothing found, no charge
Meridian LabsSaaS, 55 people
jonas@meridian.exampleNothing found, no charge
Weak fit
Held: weak fit
Eva W.VP Saleseva@kinetic.exampleNothing found, no charge
Kinetic FormsSaaS, 70 people
eva@kinetic.exampleNothing found, no charge
Strong fit
Kinetic just moved upmarket. The first enterprise quarter is mostly list work.Held: weak fit
1 to 8 of 2121 credit for a work email found and verified. A miss costs nothing.
Heads of sales, UK SaaSActive
142 peoplestrong or good fit, from the table
Connection requestWith a note96 sent
Wait until acceptedUp to 5 days41 waiting
Accepted
LinkedIn messageThe first line, by the sender38 sent
Follow-up messageNo reply in 3 days14 sent
Not accepted in 5 days
EmailFrom the sender's mailbox27 sent
Follow-up emailNo reply in 3 days12 sent
End
A reply pauses the person's steps and lands in the AI SDR inbox.
AI SDRCo-pilot
Replies 3
Replies from every sender profile land here
- Maya L.LinkedInSounds useful. Can you send a short overview?Info request
- Tomás F.EmailWhat would this cost for a team of twelve?Info request
- Lena R.LinkedInAsk me again after the quarter.Not now
Co-pilotBook a 15 minute call
AI SDRPicked by Creator
- Mode
- Co-pilot, at the level each scenario sets
- Tone of voice
- Plain and short, no pitch
- Goal
- Book a 15 minute call
- Replies as
- Jordan O., on LinkedIn and email
Maya L.Head of Sales, Helio AnalyticsInfo request
LinkedInInvitation accepted, Monday 10:14
Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?
Jordan O.Sounds useful. Can you send a short overview?
AI SDR draftWaits for your approval
Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?
Approve and sendEditReply as Jordan O.
Every reply labelled, with how sure it is and why.
Signals
Today
Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 2
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Posted on LinkedIn
Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more
36Jordan and 36 others9 comments · 2 reposts
Add a comment as Jordan...DraftJordan O.posted by Engage with posts
Curious which one you rolled back. In our experience the shared call list goes first.
Sam K.
It was the shared call list. Nobody owned an account after week two.
Reply as Jordan...DraftA reply as Jordan
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
Post itDraftCancel
Jordan O.posted by hand
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
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Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1
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Opened the Pricing page
/pricing after the home page·came by our link·her 3rd visit this week
On a website visit · paused and asking you
Eva is in Heads of sales, UK SaaS, step 4 of 7 (the message), on hold since 11:05.
Remove from the workflowKeep goingMove to a workflow
Pick a workflowPricing follow-upMove to a workflowBack
On a website visit · done · moved to Pricing follow-up
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Only people you already talk to are named, and the AI SDR is told never to mention a visit.
What you get
Everything a team needs
to sell outbound, in one plan
Each part works on the same people, so a person found by the search is the row the workflow sends to and the thread the AI SDR answers.
- CreatorBuilds the list and the campaign from one sentence, typed or said, and waits for your yes.
- AI SearchFinds the people from one sentence, and nobody already in your tables comes in twice.
- PlaytablesFind each work email finder after finder, score the fit with AI and write a first line for each good fit.
- WorkflowsLinkedIn and email steps from your own accounts in one flow, with waits, branches and A/Z tests.
- UniboxEvery LinkedIn and email reply in one inbox, each with its label.
- AI SDRAnswers the replies toward your goal. Each scenario sets whether it sends on its own or waits for your OK.
- SignalsWebsite visits, posts and job changes from the people you write to, each with its play.
Pricing
How ZoomInfo
prices in 2026
ZoomInfo publishes no price for its platform: every package on its pricing page ends in a quote, and its own pages differ on what sets it. Here is what each one says, and the terms that come with it.
GetSales prices LinkedIn accounts, email capacity and data credits, billed monthly, with no per-user fees. The figures are on our pricing page.
See GetSales pricingFrom ZoomInfo's own pages
- Plans
- Custom packages by use case. Sales: ZoomInfo Professional, Copilot Advanced, Copilot Enterprise. Marketing: Marketing Demand, ABM Lite, ABM Enterprise. Talent.
- Price
- No figure on the page, only "Get pricing", a free trial or a demo.
- AWS Marketplace
- The one public price list: ZoomInfo sells five packages on AWS Marketplace, each a 12-month contract. Sales Basic $3,000 a year, Talent $15,000, Sales $34,995, Operations $39,000 and Marketing $69,995.
- What sets it
- "Features and functionality", "Number of licenses" and "Credit usage". Integrations typically carry a base cost and a minimum purchase of bulk credits.
- Users
- Its pages differ. The home page: "ZoomInfo doesn't charge by fixed seat tiers: teams pay for the credits they use". The pricing FAQ: "a seat-based pricing model", the cost set by the number of users. The blog: paid plans "include a minimum number of seats".
- Term
- Its pricing page leaves payment frequency to its sales team. Its blog: "ZoomInfo paid plans are annual subscriptions", "billed annually, not monthly", most upfront. Its licence terms say the agreement "is not cancellable".
- Renewal
- Its blog tells buyers to confirm the notice period "before auto-renewal triggers", and says "Renewal pricing can increase".
- Credits
- "A predetermined number of monthly credits", one spent per profile exported. Whether unused credits roll over, its blog says to ask.
- Trial
- A trial of the full platform, "typically" 7 days, with no credit card. ZoomInfo Lite, "a permanent free plan" in its home page's words; its blog puts it at 10 credits a month.
One subscription
Six tools, or one
Pay about 5.8 times less
For a team of three running 10 LinkedIn accounts, 100 inboxes and 3,000 new contacts a month, each with a work email. Each tool on the plan that fits that team, or its smallest.
| What the team needs | The stackEach vendor's own monthly price | GetSales10 LinkedIn accounts, email for 100 inboxes, 3,000 data credits |
|---|---|---|
| Finding the people | Apollo.ioBasic, 3 users, 7,500 credits$195 | AI SearchFrom one sentenceIncluded |
| LinkedIn steps | HeyReachGrowth, 10 senders at $59$590 | WorkflowsFrom each sender profileIncluded |
| Enrichment and work emails | ClayGrowth, 6,000 data credits, its plan for 1,000 to 10,000 records$495 | PlaytablesFinder after finder, verifiedIncluded |
| Cold email | EmailBisonBase, its only plan$599 | WorkflowsIn the same flow as LinkedInIncluded |
| Website visits | RB2BPro, 600 visitors a month$149 | SignalsVisits, posts and job changesIncluded |
| One inbox with AI replies | MasterInboxTeam, its smallest team plan, billed annually$799 | Unibox and the AI SDREach answer drafted, held if you askIncluded |
| Wiring them together | n8nPro, €60 a month$67 | CreatorNothing to wireIncluded |
| Your time to set it up and keep it in sync | Hours, every weekNot counted | CreatorSets it all up from one sentenceIncluded |
| A month, for the team | $2,894a month | $495a month |
One app, one login, one bill, with every part working on the same people.Build your setup
Each vendor's own price, read on 26 October 2026
- Apollo.io, pricing page, monthly billing, apollo.io/pricing (read on 22 October 2026)
- HeyReach, pricing page and its calculator, heyreach.io/pricing
- Clay, pricing page, monthly billing; its guide sets Growth for 1,000 to 10,000 records a month (Clay University, Actions & Data Credits), clay.com/pricing
- EmailBison, pricing page, Base billed monthly, emailbison.com/pricing
- RB2B, pricing page, rb2b.com/pricing (read on 22 October 2026)
- MasterInbox, pricing page, Team billed annually (month to month adds 25%), AI on your own LLM key, masterinbox.com/pricing
- n8n, pricing page, Pro at 60 euros a month billed monthly, in dollars at 1.12 to the euro (21 October 2026), n8n.io/pricing
The rest of the market
Other ZoomInfo
alternatives
If you are leaving ZoomInfo for one reason, one of these may fit it better. Each line is what the vendor's own homepage says, read on 26 October 2026.
| Tool | Best for | Channels |
|---|---|---|
| Apollo.io | One connected GTM system: 240M+ contacts, outreach and a dialer | Email, calls |
| Cognism | B2B data built for Europe, with phone-verified mobiles | Email and phone data |
| Lusha | Verified B2B data and buying signals, for teams and AI agents | Email and phone data |
| Seamless.AI | Verified contacts and direct dials, with built-in emailing and an AI dialer | Email, calls, social |
| RocketReach | An email and phone finder, with social profiles | Email and phone data |
| UpLead | Real-time verified emails, mobile numbers and intent data | Email and phone data |
What are the best ZoomInfo alternatives?
It depends on what you use ZoomInfo for. For contact data, these names come up. Apollo.io calls itself one connected GTM system, with 240M+ contacts, outreach and a dialer. Cognism sells B2B data built for Europe, with phone-verified mobiles. Lusha offers verified B2B data and 26 types of buying signal, for teams and AI agents. Seamless.AI finds verified contacts, direct dials and emails, with built-in emailing and an AI dialer. RocketReach is an email and phone finder, in its own page title. UpLead sells real-time verified emails, mobile numbers and intent data. For finding people when you ask and writing to them on LinkedIn and email from one app, there is GetSales, which sells no database and has no phone finder and no dialer. Each description is from the vendor's own homepage, read on 26 October 2026.
How much does ZoomInfo cost?
ZoomInfo publishes no price for its platform: its pricing page asks you to get a quote, and its own pages differ on what sets it. Its home page says it is "Free to start with consumption credits based on usage" and that "ZoomInfo doesn't charge by fixed seat tiers: teams pay for the credits they use". Its pricing page names "Features and functionality", "Number of licenses" and "Credit usage", and its pricing FAQ calls the model seat-based, with the number of users setting the cost. Its blog says paid plans are annual subscriptions, "billed annually, not monthly", with a minimum number of seats, and that renewal pricing can increase from the first contract's rate. Its licence terms say the agreement "is not cancellable". All read on ZoomInfo's own pages on 27 October 2026. G2's own summary of its reviews, dated May 2026, names high pricing among the cons, and on Trustpilot, in reviews from August to October 2026, several describe a contract they could not cancel or one that renewed, so read the notice clause in your order form. GetSales publishes its prices on the pricing page.
Does ZoomInfo have a free trial or a free plan?
Both. Its home page calls ZoomInfo Lite "a permanent free plan", with no credit card and no commitment, and offers a free trial of the full platform. ZoomInfo "typically offers a 7-day free trial" for new users, with no credit card, and says the length and terms may vary. Its blog puts Lite at 10 credits a month, or 25 with Community Edition; Lite's own FAQ names no figure. Lite needs a business email, it is not open to current or past subscribers of ZoomInfo's premium services, and its credits do not roll over. Read on ZoomInfo's own pages on 27 October 2026. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial. GetSales' prices are on the pricing page.
What is ZoomInfo?
ZoomInfo calls itself "an all-in-one AI GTM Platform" for B2B sales, marketing, RevOps and customer success teams, and sells a Talent product for recruiting too. At its core is a database with "verified data on 500M+ contacts and 100M+ companies", with intent data, a dialer, Copilot, its AI sales agent, and GTM Workspace on top. Its home page says teams pay for the credits they use, not by fixed seat tiers, while its pricing page sets a quoted price by licences, credits and features, with a credit spent on each export.
How does ZoomInfo compare with Apollo?
Both sell a B2B contact database with outreach and a dialer. The plainest difference is the price. Apollo.io lists its plans and prices on its pricing page, with a free plan that "stays free with no time limit". ZoomInfo quotes the price of its platform and spends one credit on each profile exported, and its home page calls ZoomInfo Lite "a permanent free plan". Each counts its own data on its home page: Apollo "240M+ contacts", ZoomInfo "500M+ contacts". On unused credits, Apollo's pricing page says they "do not roll over if unused", and ZoomInfo's blog tells buyers to ask. All read on apollo.io and zoominfo.com on 27 October 2026.
Does ZoomInfo do LinkedIn outreach?
Not on the pages we read. ZoomInfo's outreach is email and calls: email drafting and sequencing in Copilot, workflows for automated outreach on Copilot Advanced, a dialer, and multi-touch engagement through its partnership with Salesloft, where its Sales automation menu points. LinkedIn appears on its pricing page as an advertising channel on ABM Lite. In GetSales, connection requests with a note, messages, InMail and profile visits run from your own LinkedIn account, in one flow with the email steps.
Can I bring my ZoomInfo list into GetSales?
Yes, as a CSV. Export the list from ZoomInfo, where each exported profile costs one of its credits, and a CSV of up to 50 MB maps onto your table's columns. A person already in any table of your workspace is not added again, and people on your stoplist are marked Stoplisted and never contacted. There is no ZoomInfo integration in GetSales: the list comes in as a file. ZoomInfo's licence terms let you keep using records obtained during your term, under those terms, and ask you to check its list of people who asked to be removed at least once a month.
Is GetSales a contact database like ZoomInfo?
No. GetSales sells no database to browse. AI Search runs a search when you ask, from a sentence typed or said, and each person it finds ends with a status: imported into your table, a duplicate already in one of your tables and not added again, stoplisted and never contacted, or turned away by Check on save. A Find work email column then looks for each person's work address, finder after finder, and spends a credit only on an address delivered. A database ages: G2's own summary of ZoomInfo's reviews, dated May 2026, names outdated or incorrect contact information among the cons, which ZoomInfo answers on its pricing page by updating an exported record for 365 days at no extra cost.
Moving over
Start from the list you have.
Bring your ZoomInfo export as a CSV, or describe your buyers in one sentence.
- Imported445Done
- Already in your tables31Duplicate
- On your stoplist4Stoplisted
One file, 480 rows, and nobody twice.
Every person once.