Clay alternatives and pricing

It depends on why you are leaving. Some tools do what Clay does, and some do one part of it. Cargo is go-to-market infrastructure for coding agents, with CRM, product and enrichment data in one model. Databar is a data enrichment platform with 160+ providers, tables, waterfalls and an AI research agent. Persana AI runs AI agents over 100+ data sources, with enrichment, CRM automation and email sending of its own. FullEnrich and BetterContact are waterfall tools for work emails and phone numbers, each across 20+ sources. Apollo.io pairs 240M+ contacts with AI agents for research and outreach and a dialer. Unify runs outbound agents on intent signals, with sequences over email, calls and social. And GetSales, which finds the people and their work emails, runs the LinkedIn and email steps in one flow, and drafts the answers to replies, sent on their own or held for your OK as each scenario sets. Each description is from the vendor's own homepage, read on 26 October 2026.

Clay has a free plan and three paid ones. On monthly billing Launch costs $185 a month, $60 for 15,000 actions and $125 for 2,500 data credits, and Growth $495, $205 for 40,000 actions and $290 for 6,000 data credits; Growth with 10,000 data credits is $665. Billed annually they are $167 and $446 a month. Enterprise is custom, on an annual commitment. CRM sync, HTTP API calls and web intent signals start on Growth. A data credit top-up costs 30% more, and more actions mean a higher tier. Users and tables are unlimited on every plan. All read on clay.com/pricing and university.clay.com on 26 October 2026. GetSales publishes its prices on the pricing page.

Clay bills on two meters. Actions count the platform work: each record enriched or exported, each AI run, each lead added to a Sequencer campaign and each HTTP API call, on your own API keys too. Data credits buy the data from vendors in its marketplace: in its own example a found email costs 0.5 data credits, and its guide puts a fully enriched record at 6 to 20. A data credit starts at $0.05 and an action at under $0.01, and an enrichment that returns nothing costs neither. Actions reset each cycle and cannot be topped up, and its guide lists re-running a column and Auto-run among the causes of unexpected spend. From clay.com/pricing and university.clay.com, read on 26 October 2026. In GetSales one credit balance pays for the data and the AI work, and changing a column's settings never re-runs the rows it already paid for.

Both. The free plan has 500 actions and 100 data credits a month and runs up to 200 rows per table, without phone number enrichment. The trial runs 14 days with 1,000 data credits and opens webhooks, CRM integrations, email sequencers and HTTP API calls, but not phone numbers. Read on clay.com/pricing and university.clay.com on 26 October 2026. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial.

Email, yes: Sequencer is Clay's cold email tool, up to four emails per campaign, with Smartlead as the sending infrastructure behind it, from the Launch plan. Once a campaign is live, its steps cannot be added, removed or reordered. LinkedIn, through another tool: Clay adds a lead to a HeyReach campaign, which has to be created in HeyReach first. Sequencer tags each reply by sentiment, and a drafted answer is a workflow you build on its events table. In GetSales, connection requests with a note, messages, InMail and profile visits run from your own LinkedIn account in one workflow with the email steps, the replies from both land in one inbox, and the AI SDR drafts each answer. Clay's side read on university.clay.com on 26 October 2026.

For a team that sells outbound on LinkedIn and email, yes. AI Search finds the people from one sentence or a link, and Creator can build the list and the campaign from one sentence, typed or said. A Playtable does the part of Clay that outbound uses: it finds each work email one finder after another, checks it, and scores and writes for every row with AI columns. Workflows then run the LinkedIn and email steps, and the AI SDR drafts each answer, in the same app on one subscription. GetSales has no data marketplace and no phone finder, so a team whose work is buying data stays better served by Clay.

Yes, as a CSV. Export the table from Clay, and a CSV of up to 50 MB maps onto your table's columns. A person already in any table of your workspace is not added again, and people on your stoplist are marked Stoplisted and never contacted. There is no Clay integration in GetSales: the table comes in as a file, or its rows stream in by webhook.

It depends on how much of the work is the data. For a team of three that writes to 3,000 new people a month, Clay's own guide points to Growth, $495 a month on monthly billing, and the LinkedIn steps and the replies still need tools of their own. G2's own summary of its reviews, dated May 2026, names a steep learning curve and the cost, and on Trustpilot, in reviews from March to October 2026, several describe credits spent faster than they expected. The stack comparison on this page prices the tools that team needs, each from its vendor's own page, against one GetSales plan.