Sign in Talk to AI Sales Start free
Data enrichment tables

Clay

Data and automation platform where teams combine many data providers, AI agents and workflows to research accounts and run outreach.

Website
clay.com
Based in
New York, United States
Founded
2017
Price
From $185 a month, billed monthly
Trial and free plan
Free plan with 100 data credits a month, 14-day trial
Billing
Monthly or annual, two meters; users unlimited on every plan
Plans and prices Visit website

Read on Clay's own pages on 26 October 2026

What Clay is

Clay is a data and automation platform for go-to-market teams, built above all for GTM engineers, RevOps and sales and marketing ops. It began in 2017 as a no-code spreadsheet for connecting information and automating work, and sales and growth teams turned it into a prospecting tool. Today it groups the product into data (a marketplace of more than 150 providers, waterfall enrichment, signals, Audiences), agents (Claygent, Account Agents), orchestration (Workflows, Functions, an API and a CLI) and activation (its Sequencer, Ads and MCP for reps).

A typical loop starts with a company search and Find People at those companies, or a CRM or CSV import. Columns then enrich each row: a waterfall tries providers in turn for a work email or phone, Claygent researches the account on the web, and AI columns score and write copy. Qualified rows go to Sequencer, to a tool such as Outreach, Smartlead or HeyReach, to the CRM or to ad platforms. Sequencer replies come back tagged by sentiment, with a drafted answer posted to Slack for approval.

What sets Clay apart is range: one contract for many data vendors, no charge when an enrichment comes back empty, any number of users, and tables and workflows shaped with formulas, code nodes and AI. The same range makes it slow to learn, and spend runs on two meters, actions and data credits, that both need watching. Its own sending is cold email only, LinkedIn steps run in another tool, CRM sync and HTTP API calls start on Growth, and its Inbound SDR agent is still a waitlist.

Choose Clay if

  • Your work is the data itself: 150+ providers in one marketplace, phone numbers included
  • You need CRM and data warehouse sync, or audiences pushed to ad platforms, from its Growth plan
  • You shape columns with formulas, custom functions and Claygent's web research
  • Your sending already runs in tools you like, and you want Clay to feed them

Key features

What Clay does

Its main features under Clay's own names, from its own pages read on 26 October 2026.

  • Waterfall enrichment

    Tries one provider after another for a work email, personal email, mobile number or any other data point until a valid match comes back, and stops charging once one does.

    All plans, phone numbers from Launch

  • Find People

    Pulls the people at the companies in your table by job title, time in role, location, bio keywords and past roles, previews the list, then imports it into a new table linked to the companies.

  • Claygent

    An AI agent with web access that researches each row, such as a niche company attribute or a buying trigger, writes back structured data and shows its reasoning for every answer.

    All plans

  • Audiences

    Brings CRM, data warehouse, signal and enrichment data into one layer, merges duplicate records into one profile and keeps filtered segments current as the data changes.

    Launch and up (search and CSV upload), CRM and warehouse imports from Growth

  • Signals

    Watches for job changes, promotions, new hires, company news and social posts, and from Growth, visits to your own website, so a play can start when one fires.

    Launch and up, web intent from Growth

  • Workflows

    A visual canvas, still in beta, where plays run on triggers such as a record entering a segment, with code nodes, record-by-record tracing and building by prompt or from a coding agent.

    All plans, in beta

  • Account Agents

    Agents that work every account in a segment, remember what they concluded last time and pick the next step, such as a CRM update or a Slack alert, from the actions you allow.

    Launch and up, in beta

  • Sequencer

    Clay's cold email tool, built on Smartlead: up to four emails a sequence, AI snippets, spintax and A/B tests, replies tagged by sentiment and drafted follow‑ups posted to Slack for approval.

    Launch and up, inboxes bought in Clay from Growth

  • Ads

    Builds always-on ad audiences from CRM, warehouse or Clay data and syncs them to LinkedIn, Meta and Google, with up to three hashed emails per contact to raise match rates.

    Growth and up

  • Sculptor

    A chat co-pilot that turns a plain request, such as franchisors in Canada, into a table with suggested enrichments, and answers questions about a table's data in its Analyze mode.

Pricing

What Clay
costs in 2026

Clay publishes its prices: a free plan, Launch and Growth with a monthly price, and Enterprise by quote. A paid plan is two amounts added up, one for actions and one for data credits, each bought in tiers, and users and tables are unlimited on every plan. Its own figures, billed monthly:

  • Free

    $0

    No credit card required. The paid plans open with a 14-day trial that carries 1,000 data credits and no phone numbers.

    Anyone learning Clay or testing a play before paying

    • 500 actions and 100 data credits a month
    • Up to 200 rows per table
    • Any number of users and tables
    • Waterfalls, Claygent and your own API keys
    • No phone numbers, signals or CRM sync

  • Launch

    $185 a month

    billed monthly, $167 a month billed yearly

    Individuals and small teams setting up their first prospecting automation, enriching under 1,000 records a month

    • 15,000 actions and 2,500 data credits a month ($60 plus $125)
    • Up to 50,000 rows per table
    • Phone number enrichment
    • Job change, company news and social signals
    • Audiences search and CSV upload, reusable functions, scheduled runs
    • Email campaigns through Sequencer or a sequencing tool
    • Data credit top-ups at a 30% premium

  • Growth

    $495 a month

    billed monthly, $446 a month billed yearly

    Teams running plays off their CRM, enriching 1,000 to 10,000 records a month

    • 40,000 actions and 6,000 data credits a month ($205 plus $290), $665 with 10,000 credits
    • CRM and data warehouse auto-sync
    • HTTP API calls and signals sent on by webhook
    • Web intent signals
    • Ad audiences to LinkedIn, Meta and Google, no cap
    • Domains and inboxes bought in Clay for Sequencer
    • Up to 250,000 Audience imports and priority support

  • Enterprise

    Custom

    by quote, on an annual commitment

    Large GTM teams that need security controls and custom volume, 10,000+ records a month

    • Custom actions and data credits, from 100,000+ data credits a month
    • Bulk enrichment of more than 50,000 records at once
    • SSO, SCIM, RBAC, user groups and IP allowlists
    • Credit budgets and workflow and workbook limits
    • Sources synced every 15 minutes, 6 months of table history
    • Dedicated growth strategist and a Slack support channel

From Clay's own pages, 26 October 2026

Growth and up
CRM sync, HTTP API calls, data warehouse sync, web intent signals and signals sent on by webhook start on Growth.
Actions
One for each record enriched or exported, AI run, Sequencer lead or HTTP API call, on your own API keys too. They reset each cycle and cannot be topped up: more means a higher tier.
Data credits
From $0.05 each. A top-up costs "a 30% premium", at least 250 credits. Unused ones roll over up to a month's worth, or 15% of the year's on annual billing.
Volume
Its guide sizes Growth for 1,000 to 10,000 records a month and puts a fully enriched record at 6 to 20 data credits.
Where this profile comes from, read on 26 October 2026
  • Clay, homepage, www.clay.com (read on 27 October 2026)
  • Clay, About, www.clay.com/about (read on 27 October 2026)
  • Clay, Press, www.clay.com/press (read on 27 October 2026)
  • Clay, Careers, www.clay.com/careers (read on 27 October 2026)
  • Clay, Privacy notice, www.clay.com/privacy (read on 27 October 2026)
  • Clay, pricing page, plan comparison and pricing FAQ, clay.com/pricing (read on 27 October 2026)
  • Clay blog, Introducing Clay's new pricing (11 March 2026), clay.com/blog/introducing-clays-new-pricing (read on 27 October 2026)
  • Clay University, Actions & Data Credits, university.clay.com/docs/actions-data-credits (read on 27 October 2026)
  • Clay University, Plans & billing, university.clay.com/docs/plans-and-billing (read on 27 October 2026)
  • Clay University, Find People lesson, university.clay.com/lessons/find-people-clay-101 (read on 27 October 2026)
  • Clay, Waterfall enrichment page, clay.com/waterfall-enrichment (read on 27 October 2026)
  • Clay, Claygent page and its FAQ, clay.com/claygent (read on 27 October 2026)
  • Clay, Audiences page, clay.com/audiences (read on 27 October 2026)
  • Clay, Signals page, clay.com/signals (read on 27 October 2026)
  • Clay, Workflows page and its FAQ, clay.com/workflows (read on 27 October 2026)
  • Clay, Account Agents page, clay.com/account-agents (read on 27 October 2026)
  • Clay, Sequencer page, clay.com/sequencer (read on 27 October 2026)
  • Clay University, Getting started with Sequencer, university.clay.com/docs/getting-started-with-sequencer (read on 27 October 2026)
  • Clay University, Sequencer FAQs and best practices, university.clay.com/docs/sequencer-faqs-and-best-practices (read on 27 October 2026)
  • Clay, Ads page, clay.com/ads (read on 27 October 2026)
  • Clay University, Sculptor, university.clay.com/docs/sculptor (read on 27 October 2026)
  • Clay University, HeyReach integration overview, university.clay.com/docs/heyreach-integration-overview (read on 27 October 2026)
  • Clay, Inbound SDR Agent waitlist page, clay.com/inbound-sdr (read on 27 October 2026)
  • Clay, global agent beta page, clay.com/agent (read on 27 October 2026)
  • Clay, integrations library, pages 1 and 2, clay.com/integrations (read on 27 October 2026)
  • G2 AI, Clay product page and G2's AI summary of its reviews (May 2026), ai.g2.com/product/clay-com-clay (read on 27 October 2026)
  • Trustpilot, reviews of clay.com, trustpilot.com/review/clay.com (read on 27 October 2026)
  • Clay, pricing page and its questions, monthly billing, clay.com/pricing
  • Clay University, Actions & Data Credits, university.clay.com/docs/actions-data-credits
  • Clay University, Plans & billing, university.clay.com/docs/plans-and-billing
  • Clay University, Find People, university.clay.com/lessons/find-people-clay-101
  • Clay University, Sculptor, university.clay.com/docs/sculptor
  • Clay University, Getting started with Sequencer, university.clay.com/docs/getting-started-with-sequencer
  • Clay University, Sequencer FAQs and best practices, university.clay.com/docs/sequencer-faqs-and-best-practices
  • Clay University, HeyReach integration, university.clay.com/docs/heyreach-integration-overview

Pros and cons

Where Clay is strong, and where it falls short

From what reviewers write on review sites and forums, and from Clay's own pages, read on 26 October 2026. Each page is listed under the prices.

Pros

  • Research and enrichment automated

    G2's summary of its reviews puts the automation of prospect research and contact enrichment first, along with the AI features and easy CSV export of the results.

  • Many vendors, one contract

    More than 150 data providers sit behind one bill, and a waterfall tries them in turn, so coverage does not hang on one database. Your own API keys skip data credits, though each run still costs an action.

  • No charge for empty results

    Since the March 2026 pricing, an enrichment that returns nothing costs neither actions nor data credits, and a waterfall stops charging once one provider returns validated data.

  • Price does not grow with headcount

    Every plan, the free one included, allows any number of users and tables, so adding reps or ops people to a workspace costs nothing extra.

  • Flexible once learned

    Trustpilot reviewers who stayed describe a spreadsheet-style tool they could shape to enrichment, database cleanup and personalization work, and call it powerful once the basics are learned.

Cons

  • Steep learning curve

    G2's summary names a steep learning curve for new users, and Trustpilot reviewers describe many clicks to find a contact, paying for training and workflows they found overly complicated.

  • Credits go faster than planned

    Several 2026 Trustpilot reviews report credits gone within minutes or spent on runs the user did not intend. Clay's own guide lists Auto-run, AI columns and re-run columns as causes of unexpected spend.

  • Actions cannot be topped up

    Actions and data credits are billed apart. Data credits can be topped up at a 30% premium, but actions cannot: running out of them means paying for a higher action tier or plan.

  • Support draws complaints

    On Trustpilot, 2.8 from 26 reviews, users describe chasing replies, a login problem with no working help channel and, in one case, being told to ask an LLM to debug.

  • Integrations gated by plan

    G2's summary says reviewers miss API access. On today's plans HTTP API calls, CRM sync and webhook signals start on Growth at $495 a month, and the Clay API is an Enterprise item.

  • Sends email only

    Sequencer sends cold email only, up to four emails, with no steps added, removed or reordered once live. LinkedIn steps need another tool such as HeyReach, whose campaigns must be created there first.

Ratings read on 26 October 2026: G2 4.6 of 5 from 232 reviews, Trustpilot 2.8 of 5 from 26 reviews

Integrations

What Clay connects to

Native integrations named on Clay's own pages, read on 26 October 2026.

  • Salesforce
  • HubSpot
  • Microsoft Dynamics 365
  • Pipedrive
  • Attio
  • Close
  • Snowflake
  • Google BigQuery
  • Outreach
  • Salesloft
  • Smartlead
  • Instantly
  • lemlist
  • HeyReach
  • Slack

Compared

Clay on the questions we compare

From Clay's own pages, read on 26 October 2026. A tick where it does it, a dash where it does part of it or at extra cost, a cross where its pages say it does not.

See it next to GetSales, side by side
  • Yes:

    Finding the people

    Find People at your companies, by title, location and more

  • Yes:

    Work emails

    Multi-provider waterfalls on every plan, an email at 0.5 credits

  • In part:

    LinkedIn steps

    Through HeyReach, and its campaigns cannot be created in Clay

  • Yes:

    Email steps

    Sequencer, up to four emails a campaign, sent through Smartlead

  • In part:

    One inbox for replies

    Email replies tagged by sentiment in Sequencer's analytics

  • In part:

    AI on the replies

    A drafted answer is a workflow you build on its events

  • In part:

    Buying signals

    Web intent signals, from the Growth plan

  • In part:

    Into your CRM

    CRM and data warehouse sync, from the Growth plan

  • In part:

    Set up from one sentence

    Sculptor builds tables; Sequencer and drafting not yet supported

Or run it in one app

GetSales in action

Describe who you sell to, and GetSales finds the people and their work emails, writes the first lines and sends the steps from your own LinkedIn and email accounts.

Start freeBuild it by voice
Sample run of GetSales. Creator hears one sentence by voice and plans the run: AI Search finds heads of sales at UK SaaS companies, the table fills with a work email, an AI score and a first line for each person, the workflow is built and starts on a spoken yes, the AI SDR is set up and drafts a reply that waits for approval, and Signals shows each new event with what it led to or what to switch on.
GetSales
CreatorBuild it by voice, in your own words

What are we working on?

Say who you sell to, or ask for anything in the app: a list, the work emails, a workflow, the replies waiting for you.

By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.

On it. Here is the plan.

PlanDone7 of 7

Heads of sales, UK SaaSRun by voice

All set. Signals land as they come.

The workflow is ready. Start it for the 142 people with a strong or good fit?

By voiceYes, start it.

Say who you sell to, or ask anything

Heads of sales, UK SaaS21251 to 200 people
Person, work emailCompanyWork emailAI scoreFirst line
Maya L.Head of Salesmaya@helio.exampleNothing found, no charge Helio AnalyticsSaaS, 140 people maya@helio.exampleNothing found, no charge Strong fit Saw the two SDR roles. Most teams hire before the pipeline is ready for them.Held: weak fit
Tomás F.VP Salestomas@ferro.exampleNothing found, no charge Ferro CloudSaaS, 85 people tomas@ferro.exampleNothing found, no charge Good fit Your post on reply rates against volume is the case we make every week.Held: weak fit
Anika B.Head of Salesanika@quanta.exampleNothing found, no charge Quanta DeskSaaS, 60 people anika@quanta.exampleNothing found, no charge Good fit Congrats on the round. The first outbound hire is usually where it gets hard.Held: weak fit
Sam K.Head of Revenuesam@tallyhouse.exampleNothing found, no charge TallyhouseSaaS, 120 people sam@tallyhouse.exampleNothing found, no charge Good fit Saw the new Leeds office. New region, same two people on outbound?Held: weak fit
Lena R.Sales Directorlena@tinbarrow.exampleNothing found, no charge TinbarrowSaaS, 175 people lena@tinbarrow.exampleNothing found, no charge Strong fit Your team page lists six AEs and one SDR. That ratio shows up in pipeline.Held: weak fit
Daniel O.CRONothing found, no charge Okra SystemsSaaS, 190 people Nothing found, no charge Weak fit Held: weak fit
Jonas P.Head of Salesjonas@meridian.exampleNothing found, no charge Meridian LabsSaaS, 55 people jonas@meridian.exampleNothing found, no charge Weak fit Held: weak fit
Eva W.VP Saleseva@kinetic.exampleNothing found, no charge Kinetic FormsSaaS, 70 people eva@kinetic.exampleNothing found, no charge Strong fit Kinetic just moved upmarket. The first enterprise quarter is mostly list work.Held: weak fit
1 to 8 of 2121 credit for a work email found and verified. A miss costs nothing.
Heads of sales, UK SaaSActiveSender profile: Jordan O.
142 peoplestrong or good fit, from the table
Connection requestWith a note96 sent
Wait until acceptedUp to 5 days41 waiting
Accepted
LinkedIn messageThe first line, by the sender38 sent
Follow-up messageNo reply in 3 days14 sent
Not accepted in 5 days
EmailFrom the sender's mailbox27 sent
Follow-up emailNo reply in 3 days12 sent

End

A reply pauses the person's steps and lands in the AI SDR inbox.
AI SDRCo-pilotAt the level each scenario sets

Replies 3

Replies from every sender profile land here

  • Maya L.LinkedInSounds useful. Can you send a short overview?Info request
  • Tomás F.EmailWhat would this cost for a team of twelve?Info request
  • Lena R.LinkedInAsk me again after the quarter.Not now

Co-pilotBook a 15 minute call

AI SDRPicked by Creator

Mode
Co-pilot, at the level each scenario sets
Tone of voice
Plain and short, no pitch
Goal
Book a 15 minute call
Replies as
Jordan O., on LinkedIn and email
Maya L.Head of Sales, Helio AnalyticsInfo request

LinkedInInvitation accepted, Monday 10:14

Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?

Jordan O.

Sounds useful. Can you send a short overview?

AI SDR draftWaits for your approval

Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?

Approve and sendEditReply as Jordan O.

Every reply labelled, with how sure it is and why.
Signals Needs me 010AllNot covered 01

Today

  1. Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS

    1. Changed job: CRO at Okra Systems, now VP Sales at Pellbrook

      Nothing in Heads of sales, UK SaaS acts on job changes. Set up On a job change

  2. Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS

    Heads of sales, UK SaaS·Runningstep 2

    1. Posted on LinkedIn

      Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more

      36Jordan and 36 others9 comments · 2 reposts

      LikeLikedCommentOpen on LinkedIn

      Add a comment as Jordan...Draft

      Jordan O.posted by Engage with posts

      Curious which one you rolled back. In our experience the shared call list goes first.

      Sam K.

      It was the shared call list. Nobody owned an account after week two.

      Reply as Jordan...Draft

      A reply as Jordan

      That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?

      Post itDraftCancel

      Jordan O.posted by hand

      That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?

  3. Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS

    Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1

    1. Opened the Pricing page

      /pricing after the home page·came by our link·her 3rd visit this week

      On a website visit · paused and asking you

      Eva is in Heads of sales, UK SaaS, step 4 of 7 (the message), on hold since 11:05.

      Remove from the workflowKeep goingMove to a workflow

      Pick a workflowPricing follow-upMove to a workflowBack

      On a website visit · done · moved to Pricing follow-up

Only people you already talk to are named, and the AI SDR is told never to mention a visit.

Switching from Clay

Choose GetSales if

GetSales prices LinkedIn accounts, email capacity and data credits, each on its own, and one credit balance pays for the data and the AI work. The figures are on our pricing page.

Clay alternatives Side by side
  • Yes: You want the people, the work emails, the LinkedIn and email steps and the replies in one app
  • Yes: You would rather describe your buyers in one sentence than build a table column by column
  • Yes: You want one credit balance, and an edit that never re-runs the rows already paid for
  • Yes: You want each answer drafted by the AI SDR, sent on its own or held for your OK as each scenario sets

Questions

About Clay

Each answer from Clay's own pages, read on 26 October 2026.

How much does Clay cost?

Clay has a free plan and three paid ones. On monthly billing Launch costs $185 a month, $60 for 15,000 actions and $125 for 2,500 data credits, and Growth $495, $205 for 40,000 actions and $290 for 6,000 data credits; Growth with 10,000 data credits is $665. Billed annually they are $167 and $446 a month. Enterprise is custom, on an annual commitment. CRM sync, HTTP API calls and web intent signals start on Growth. A data credit top-up costs 30% more, and more actions mean a higher tier. Users and tables are unlimited on every plan. All read on clay.com/pricing and university.clay.com on 26 October 2026. GetSales publishes its prices on the pricing page.

What are Clay's actions and data credits?

Clay bills on two meters. Actions count the platform work: each record enriched or exported, each AI run, each lead added to a Sequencer campaign and each HTTP API call, on your own API keys too. Data credits buy the data from vendors in its marketplace: in its own example a found email costs 0.5 data credits, and its guide puts a fully enriched record at 6 to 20. A data credit starts at $0.05 and an action at under $0.01, and an enrichment that returns nothing costs neither. Actions reset each cycle and cannot be topped up, and its guide lists re-running a column and Auto-run among the causes of unexpected spend. From clay.com/pricing and university.clay.com, read on 26 October 2026. In GetSales one credit balance pays for the data and the AI work, and changing a column's settings never re-runs the rows it already paid for.

Does Clay have a free plan or a free trial?

Both. The free plan has 500 actions and 100 data credits a month and runs up to 200 rows per table, without phone number enrichment. The trial runs 14 days with 1,000 data credits and opens webhooks, CRM integrations, email sequencers and HTTP API calls, but not phone numbers. Read on clay.com/pricing and university.clay.com on 26 October 2026. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial.

Does Clay send emails or LinkedIn messages?

Email, yes: Sequencer is Clay's cold email tool, up to four emails per campaign, with Smartlead as the sending infrastructure behind it, from the Launch plan. Once a campaign is live, its steps cannot be added, removed or reordered. LinkedIn, through another tool: Clay adds a lead to a HeyReach campaign, which has to be created in HeyReach first. Sequencer tags each reply by sentiment, and a drafted answer is a workflow you build on its events table. In GetSales, connection requests with a note, messages, InMail and profile visits run from your own LinkedIn account in one workflow with the email steps, the replies from both land in one inbox, and the AI SDR drafts each answer. Clay's side read on university.clay.com on 26 October 2026.

Is Clay worth it for a small outbound team?

It depends on how much of the work is the data. For a team of three that writes to 3,000 new people a month, Clay's own guide points to Growth, $495 a month on monthly billing, and the LinkedIn steps and the replies still need tools of their own. G2's own summary of its reviews, dated May 2026, names a steep learning curve and the cost, and on Trustpilot, in reviews from March to October 2026, several describe credits spent faster than they expected. The stack comparison on this page prices the tools that team needs, each from its vendor's own page, against one GetSales plan.

Similar tools

All 1 in Data enrichment tables

Work at Clay?

Claim your listing: tell us what changed, and we read your own pages again before a word here changes.

Claim your listing