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LinkedIn outreach tools

Expandi

LinkedIn outreach automation tool with email steps, branching campaign sequences and message personalization, used by sales teams, agencies and recruiters.

Website
expandi.io
Based in
Eindhoven, Netherlands
Founded
2019
Price
From $99 a month per seat, billed monthly
Trial and free plan
7 days with every feature, on an account's first subscription
Billing
Per seat, one LinkedIn account each; monthly or annual
Plans and prices Visit website

Read on Expandi's own pages on 27 October 2026

What Expandi is

Expandi is a cloud-based tool that automates LinkedIn outreach and adds email steps to the same sequence. Its pages pitch it to lead generation agencies, sales teams, recruiters and business owners. It is priced per seat, and each seat holds one LinkedIn account at a time. A team or an agency connects several accounts in one workspace, and Agency customers can run the app under their own brand on their own subdomain.

A campaign starts from a lead list: a LinkedIn, Sales Navigator or Recruiter search, a post's engagers, an event, a group, a CSV, or a Signals step that pulls in people who viewed your profile or engaged with a post. The team lays out the steps in the builder (a visit, a request, follow‑ups, an email where an address is known) with if/then branches. Replies from every account land in the Global Inbox, where the AI can rate them and draft an answer.

What sets Expandi apart is the range of LinkedIn steps (event invites, group messages, company follow invites, InMail), native HubSpot, Pipedrive and Salesforce sync, a white label for agencies and an MCP in beta. Email is where it stops short: it writes only to addresses public on LinkedIn or imported by CSV, shows emails view only and runs multi-mailbox sending as a beta. A live campaign's steps cannot be changed, and the AI works in English only.

Choose Expandi if

  • You want event invites and group messages as steps in a sequence, beside the requests and messages
  • You want images, GIFs or video in your messages, through its paid personalization add-ons
  • You resell under your brand and want clients to pay you in the app, at your own Stripe prices
  • You want native HubSpot, Pipedrive and Salesforce sync, or a step that hands leads to Smartlead

Key features

What Expandi does

Its main features under Expandi's own names, from its own pages read on 27 October 2026.

  • Smart Sequences

    A drag-and-drop builder that chains LinkedIn actions, email steps, tags, webhooks and CRM pushes, branching on conditions such as If connected, If email opened or an ICP filter on title, industry, size and location.

  • 10 Campaign Types

    Ready-made campaigns beside the builder: Connector, Messenger, Open InMail, Group, Event Invite, Mobile Connector, Inbound for profile viewers, Company Follow Invite and Recovery for a deleted campaign, with A/B splits and priorities.

  • Lead lists

    Pulls people from LinkedIn, Sales Navigator or Recruiter searches, post engagers, event attendees, group members, your own company page's followers, a CSV or a Smartlead campaign, or a Lead Qualification list of ICP matches.

  • Signals

    A first campaign step that adds people who visited your profile or company page (LinkedIn Premium or Sales Navigator required) or engaged with up to three posts. Shared Signals (beta) lists them workspace-wide.

  • Email Outreach

    An Email step from your own Gmail, Outlook or SMTP mailbox, for leads whose address is public on LinkedIn or came in a CSV. A reply pauses the lead. Multi-mailbox sending is in beta.

  • Global Inbox

    Conversations from every LinkedIn account in a workspace in one list, searchable and filtered by account, company, status and interaction, with access set by role. Campaign emails show in the same thread, view only.

  • AI Analyzer and AI Hyper-personalization

    Set a campaign goal and the AI drafts messages and chat replies, rates replies as interested, maybe or not interested, and writes each lead's message from a short prompt. English only, under usage caps.

  • Expandi MCP (beta)

    Connects Claude, ChatGPT or another MCP client to your account to build lead lists, draft campaigns and replies, explain why a campaign stopped and report results. Nothing sends or launches without your approval.

  • Video & GIF personalization

    Adds personalized images and GIFs through Hyperise to LinkedIn messages, and AI-personalized videos through Sendspark to connection notes, messages and InMails. Each needs its own account with that vendor, connected per LinkedIn account.

    add-on

  • Workspaces and White Label

    Workspaces hold many LinkedIn accounts with roles from admin to view-only account manager, shared campaigns across contributors and Event Pods (beta). Agency adds a white label: your subdomain, logo, colors, login page and Stripe billing.

    White label on Agency

Pricing

What Expandi
costs in 2026

Expandi publishes one price, for its Business plan, per seat, and each seat holds one LinkedIn account at a time. Agency, for 10 seats and up, is priced on a sales call. Its own figures and terms:

  • Business

    $99 per seat a month

    billed monthly, $79 per seat a month billed yearly and paid upfront

    Small sales teams

    • One seat holds one LinkedIn account at a time
    • 10 campaign types, the If/Action sequence builder and campaign prioritization
    • LinkedIn and email steps in one sequence
    • Up to 15 active campaigns per account, 5,000 leads each
    • Cloud-based, with profile auto warm-up and limit ranges
    • 7-day free trial with every feature
    • Image, GIF and video personalization cost extra

  • Agency

    Custom

    quoted on a sales call, for 10 seats and up

    Larger teams and agencies that sell under their own brand

    • Everything in Business, from 10 seats
    • A lower per-seat price as seats grow
    • Roles and permissions, centralized campaign management
    • Client reports and template sharing
    • Dedicated Customer Success Manager and specialized support
    • White label under your own brand

From Expandi's pricing page, help center and terms

Seats
One seat holds one LinkedIn account at a time. A seat you disconnect is billed until you remove it.
Add-ons
Image and GIF personalization at an additional cost. Video through Sendspark, a paid add-on.
AI
A daily allowance of AI campaign messages and AI replies per LinkedIn account, English only. Per-lead AI messages stop at a token limit you check with support, and the campaign pauses.
Limits
15 active campaigns at a time and 500 in all per account, though its pricing page lists unlimited campaigns. 5,000 leads per campaign.
Changes
An added seat is billed pro rata for the rest of the cycle. Fewer seats take effect at the next billing date.
Cancel
At the end of the billing cycle. A cancelled subscription cannot be reactivated: you start a new one.
Refunds
Unless the law requires one, fees are "nonrefundable". The subscription renews by itself until cancelled, and an expiring discount ends with no reminder.
Trial
7 days with every feature, on the first subscription of an account only. Seats added during the trial are charged when it ends.
Where this profile comes from, read on 27 October 2026
  • Expandi, homepage, expandi.io
  • Expandi, Careers, expandi.io/careers
  • Expandi, Terms and conditions, expandi.io/terms-conditions
  • Expandi, Privacy notice, expandi.io/privacy-notice
  • Expandi, pricing page and its questions (read twice), expandi.io/pricing
  • Expandi, Expandi Email Beta page, expandi.io/expandi-email-beta
  • Expandi, integrations page, expandi.io/integrations
  • Expandi help center, Manage Subscriptions (Seats) for your LinkedIn Accounts, help.expandi.io/en/articles/10261458
  • Expandi help center, All Campaign Types, help.expandi.io/en/articles/6078296
  • Expandi help center, How Does the Campaign Builder Work?, help.expandi.io/en/articles/5391492
  • Expandi help center, Editing Builder Campaign Flow, help.expandi.io/en/articles/15345739
  • Expandi help center, Campaign Limitations, help.expandi.io/en/articles/9931013
  • Expandi help center, What do all the Different Lead List Options do?, help.expandi.io/en/articles/5405289
  • Expandi help center, Lead Qualification lead list, help.expandi.io/en/articles/15424682
  • Expandi help center, CRM & Apps lead list, help.expandi.io/en/articles/10744464
  • Expandi help center, AI Analyzer (AI-Generated Messages, Sentiment Analysis, Setting Campaign Goals), help.expandi.io/en/articles/10111206
  • Expandi help center, AI Hyper-personalization, help.expandi.io/en/articles/12919000
  • Expandi help center, Global Inbox, help.expandi.io/en/articles/5405235
  • Expandi help center, How are Emails Shown in the Inbox?, help.expandi.io/en/articles/16608436
  • Expandi help center, What is Expandi's MCP, and what can it do for you?, help.expandi.io/en/articles/16005740
  • Expandi help center, Shared Signals (Beta), help.expandi.io/en/articles/13053447
  • Expandi help center, CRM Integrations Available on Expandi, help.expandi.io/en/articles/13440561
  • Expandi help center, Smartlead Integration, help.expandi.io/en/articles/10542657
  • Expandi help center, A/B Testing, help.expandi.io/en/articles/5405335
  • Expandi help center, Campaign Priority Settings, help.expandi.io/en/articles/6632253
  • Expandi help center, Shared Campaigns (Workspace), help.expandi.io/en/articles/12277052
  • Expandi help center, Event Pods (Beta), help.expandi.io/en/articles/15280210
  • Expandi help center, How to fill out the Whitelabel Form?, help.expandi.io/en/articles/8733563
  • Expandi help center, Stripe Integration, help.expandi.io/en/articles/5415365
  • Expandi help center, Hyperise Integration, help.expandi.io/en/articles/5405354
  • Expandi help center, How to add a Video to your Messages using Sendspark, help.expandi.io/en/articles/10022460
  • Trustpilot, Expandi reviews: the summary page and the five-star and one-and-two-star views, reviews from July 2024 to September 2026, trustpilot.com/review/expandi.io
  • Expandi, home page, expandi.io
  • Expandi, pricing page and its questions, expandi.io/pricing
  • Expandi, Terms & Conditions, expandi.io/terms-conditions (undated)
  • Expandi help center, Manage Subscriptions (Seats) for your LinkedIn Accounts, help.expandi.io (updated 14 October 2026)
  • Expandi help center, All Campaign Types, help.expandi.io (updated 5 March 2026)
  • Expandi help center, How Does the Campaign Builder Work?, help.expandi.io (updated 28 September 2026)
  • Expandi help center, Campaign Limitations, help.expandi.io (updated 10 February 2026)
  • Expandi help center, What do all the Different Lead List Options do? and the Lead Lists articles, help.expandi.io (updated 11 September 2026)
  • Expandi help center, AI Analyzer (AI-Generated Messages, Sentiment Analysis, Setting Campaign Goals), help.expandi.io (updated 17 September 2026)
  • Expandi help center, AI Hyper-personalization, help.expandi.io (updated 24 September 2026)
  • Expandi help center, Global Inbox, help.expandi.io (updated 27 August 2026)
  • Expandi help center, How are Emails Shown in the Inbox?, help.expandi.io (updated 27 August 2026)
  • Expandi help center, What is Expandi's MCP, and what can it do for you?, help.expandi.io (updated 30 September 2026)
  • Expandi help center, Shared Signals | Beta, help.expandi.io (updated 16 October 2026)
  • Expandi help center, CRM Integrations Available on Expandi, help.expandi.io (updated 9 February 2026)

Pros and cons

Where Expandi is strong, and where it falls short

From what reviewers write on review sites and forums, and from Expandi's own pages, read on 27 October 2026. Each page is listed under the prices.

Pros

  • Hands-on onboarding calls

    Many five-star Trustpilot reviews from June and July 2026 describe onboarding or strategy calls where a named staff member walked them through campaign setup and showed features they had missed.

  • Practical campaign coaching

    Reviewers say support calls gave concrete tips on acceptance and reply rates, set up a working HubSpot connection and found a slot across time zones. Trustpilot's own summary also praises customization that stays simple day to day.

  • Many kinds of LinkedIn steps

    Beyond requests and messages, sequences include event invites, group messages, company follow invites, free and paid InMail and profile follows, and an Inbound campaign works your profile viewers.

  • Native CRM sync

    HubSpot, Pipedrive and Salesforce receive leads and their activity automatically on campaign triggers or by hand from the inbox, and Smartlead swaps leads both ways for cold email. Zapier and webhooks cover the rest.

  • A full white label

    On Agency, resellers run the app on their own subdomain with their logo, colors and login page, send system email from their SMTP and bill clients through their own Stripe account.

  • MCP with an approval gate

    Its MCP lets Claude or ChatGPT, even on their free plans, build lists, draft campaigns and replies, and explain a stalled campaign, inside the account's usual limits, and nothing goes out until you approve it.

Cons

  • Billing and refund disputes

    One- and two-star Trustpilot reviews from 2024 to 2026 describe charges after a trial or a cancellation attempt, and refunds refused. Its terms make fees nonrefundable unless the law or a separate agreement says otherwise.

  • Bugs and a slow app

    Low-star reviews on Trustpilot report campaigns pausing for no clear reason, failed contact uploads, slow pages that need a cache clear, poor mobile use and LinkedIn accounts dropping their connection to the app.

  • Live campaigns are locked

    Once a builder campaign is activated, steps cannot be added, removed or reordered, only delays and copy edited, so a change means a duplicate. An account also runs at most 15 active campaigns.

  • Email stays secondary

    Email goes only to addresses public on LinkedIn or imported by CSV, emails in the inbox are view only and answered from your own mailbox, and multi-mailbox sending is a beta granted in batches.

  • Per-seat cost adds up

    Each LinkedIn account costs $99 a month on monthly billing, a seat with no account connected is still billed until removed, images, GIFs and video cost extra, and Agency pricing comes only from a sales call.

  • AI in English, daily caps

    The AI works in English only. Each LinkedIn account gets a daily allowance of AI message credits and AI replies, unused credits expire, and sentiment rating runs in at most five active campaigns.

Ratings read on 27 October 2026: Trustpilot 4.4 of 5 from 235 reviews

Integrations

What Expandi connects to

Native integrations named on Expandi's own pages, read on 27 October 2026.

  • HubSpot
  • Salesforce
  • Pipedrive
  • Smartlead
  • Zapier
  • Google Sheets
  • Hyperise
  • Sendspark
  • Stripe
  • Gmail
  • Outlook
  • Claude
  • ChatGPT
  • Cursor
  • Webhooks and API

Compared

Expandi on the questions we compare

From Expandi's own pages, read on 27 October 2026. A tick where it does it, a dash where it does part of it or at extra cost, a cross where its pages say it does not.

See it next to GetSales, side by side
  • Yes:

    Finding the people

    LinkedIn, Sales Navigator, Recruiter, posts, events, groups, CSV

  • In part:

    Work emails

    Public ones on LinkedIn or in your CSV, more through its MCP

  • Yes:

    LinkedIn steps

    Requests, messages, InMail, visits, likes and event invites

  • Yes:

    Email steps

    An Email step in the sequence, from your connected mailbox

  • In part:

    One inbox for replies

    LinkedIn replies answered there; emails view only

  • In part:

    AI on the replies

    Three sentiments, a daily allowance of AI replies per account, English only

  • In part:

    Buying signals

    LinkedIn post engagement, and visits with a paid LinkedIn plan

  • Yes:

    Into your CRM

    Native HubSpot, Pipedrive and Salesforce sync

  • In part:

    Set up from one sentence

    Through its MCP in private beta, from your Claude or ChatGPT

Or run it in one app

GetSales in action

Describe who you sell to, and GetSales finds the people and their work emails, writes the first lines and sends the steps from your own LinkedIn and email accounts.

Start freeBuild it by voice
Sample run of GetSales. Creator hears one sentence by voice and plans the run: AI Search finds heads of sales at UK SaaS companies, the table fills with a work email, an AI score and a first line for each person, the workflow is built and starts on a spoken yes, the AI SDR is set up and drafts a reply that waits for approval, and Signals shows each new event with what it led to or what to switch on.
GetSales
CreatorBuild it by voice, in your own words

What are we working on?

Say who you sell to, or ask for anything in the app: a list, the work emails, a workflow, the replies waiting for you.

By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.

On it. Here is the plan.

PlanDone7 of 7

Heads of sales, UK SaaSRun by voice

All set. Signals land as they come.

The workflow is ready. Start it for the 142 people with a strong or good fit?

By voiceYes, start it.

Say who you sell to, or ask anything

Heads of sales, UK SaaS21251 to 200 people
Person, work emailCompanyWork emailAI scoreFirst line
Maya L.Head of Salesmaya@helio.exampleNothing found, no charge Helio AnalyticsSaaS, 140 people maya@helio.exampleNothing found, no charge Strong fit Saw the two SDR roles. Most teams hire before the pipeline is ready for them.Held: weak fit
Tomás F.VP Salestomas@ferro.exampleNothing found, no charge Ferro CloudSaaS, 85 people tomas@ferro.exampleNothing found, no charge Good fit Your post on reply rates against volume is the case we make every week.Held: weak fit
Anika B.Head of Salesanika@quanta.exampleNothing found, no charge Quanta DeskSaaS, 60 people anika@quanta.exampleNothing found, no charge Good fit Congrats on the round. The first outbound hire is usually where it gets hard.Held: weak fit
Sam K.Head of Revenuesam@tallyhouse.exampleNothing found, no charge TallyhouseSaaS, 120 people sam@tallyhouse.exampleNothing found, no charge Good fit Saw the new Leeds office. New region, same two people on outbound?Held: weak fit
Lena R.Sales Directorlena@tinbarrow.exampleNothing found, no charge TinbarrowSaaS, 175 people lena@tinbarrow.exampleNothing found, no charge Strong fit Your team page lists six AEs and one SDR. That ratio shows up in pipeline.Held: weak fit
Daniel O.CRONothing found, no charge Okra SystemsSaaS, 190 people Nothing found, no charge Weak fit Held: weak fit
Jonas P.Head of Salesjonas@meridian.exampleNothing found, no charge Meridian LabsSaaS, 55 people jonas@meridian.exampleNothing found, no charge Weak fit Held: weak fit
Eva W.VP Saleseva@kinetic.exampleNothing found, no charge Kinetic FormsSaaS, 70 people eva@kinetic.exampleNothing found, no charge Strong fit Kinetic just moved upmarket. The first enterprise quarter is mostly list work.Held: weak fit
1 to 8 of 2121 credit for a work email found and verified. A miss costs nothing.
Heads of sales, UK SaaSActiveSender profile: Jordan O.
142 peoplestrong or good fit, from the table
Connection requestWith a note96 sent
Wait until acceptedUp to 5 days41 waiting
Accepted
LinkedIn messageThe first line, by the sender38 sent
Follow-up messageNo reply in 3 days14 sent
Not accepted in 5 days
EmailFrom the sender's mailbox27 sent
Follow-up emailNo reply in 3 days12 sent

End

A reply pauses the person's steps and lands in the AI SDR inbox.
AI SDRCo-pilotAt the level each scenario sets

Replies 3

Replies from every sender profile land here

  • Maya L.LinkedInSounds useful. Can you send a short overview?Info request
  • Tomás F.EmailWhat would this cost for a team of twelve?Info request
  • Lena R.LinkedInAsk me again after the quarter.Not now

Co-pilotBook a 15 minute call

AI SDRPicked by Creator

Mode
Co-pilot, at the level each scenario sets
Tone of voice
Plain and short, no pitch
Goal
Book a 15 minute call
Replies as
Jordan O., on LinkedIn and email
Maya L.Head of Sales, Helio AnalyticsInfo request

LinkedInInvitation accepted, Monday 10:14

Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?

Jordan O.

Sounds useful. Can you send a short overview?

AI SDR draftWaits for your approval

Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?

Approve and sendEditReply as Jordan O.

Every reply labelled, with how sure it is and why.
Signals Needs me 010AllNot covered 01

Today

  1. Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS

    1. Changed job: CRO at Okra Systems, now VP Sales at Pellbrook

      Nothing in Heads of sales, UK SaaS acts on job changes. Set up On a job change

  2. Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS

    Heads of sales, UK SaaS·Runningstep 2

    1. Posted on LinkedIn

      Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more

      36Jordan and 36 others9 comments · 2 reposts

      LikeLikedCommentOpen on LinkedIn

      Add a comment as Jordan...Draft

      Jordan O.posted by Engage with posts

      Curious which one you rolled back. In our experience the shared call list goes first.

      Sam K.

      It was the shared call list. Nobody owned an account after week two.

      Reply as Jordan...Draft

      A reply as Jordan

      That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?

      Post itDraftCancel

      Jordan O.posted by hand

      That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?

  3. Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS

    Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1

    1. Opened the Pricing page

      /pricing after the home page·came by our link·her 3rd visit this week

      On a website visit · paused and asking you

      Eva is in Heads of sales, UK SaaS, step 4 of 7 (the message), on hold since 11:05.

      Remove from the workflowKeep goingMove to a workflow

      Pick a workflowPricing follow-upMove to a workflowBack

      On a website visit · done · moved to Pricing follow-up

Only people you already talk to are named, and the AI SDR is told never to mention a visit.

Switching from Expandi

Choose GetSales if

GetSales prices LinkedIn accounts, email capacity and data credits, billed monthly, with no per-user fees. The figures are on our pricing page.

Expandi alternatives Side by side
  • Yes: You want work emails found and checked in the same app, not only the ones public on LinkedIn
  • Yes: You want to answer LinkedIn and email replies from one inbox
  • Yes: You want each reply labelled and its answer drafted by the AI SDR, sent on its own or held for your OK as each scenario sets
  • Yes: You want to add a step to a live campaign without starting a new one

Questions

About Expandi

Each answer from Expandi's own pages, read on 27 October 2026.

How much does Expandi cost?

Expandi's Business plan is $99 a month per seat on monthly billing, or $79 a month billed annually and paid upfront, and one seat holds one LinkedIn account at a time. A seat stays billed until you remove it, even with no account connected, and seats added during the 7-day trial are charged when it ends. Agency, for 10 seats and up with white label, is priced on a sales call. Image and GIF personalization cost extra, and video runs through Sendspark, a paid add-on. Its terms make fees nonrefundable unless the law requires otherwise. Read on its site and in its help center on 27 October 2026. GetSales prices LinkedIn accounts, email capacity and data credits on our pricing page, billed monthly, with no per-user fees. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial.

What is Expandi?

Expandi calls itself a LinkedIn automation tool, for sales teams, lead generation agencies and recruiters. It runs connection requests, messages, InMail, profile visits, likes, endorsements and event invites in sequences with if-then conditions, adds email steps from your own mailbox, and puts the LinkedIn conversations of every account in one inbox. It has native HubSpot, Pipedrive and Salesforce integrations, webhooks, a white label on its Agency plan and an MCP in private beta for Claude, ChatGPT and other AI assistants. It is priced per seat, one LinkedIn account on each. Read on its site and in its help center on 27 October 2026.

Can I answer emails in Expandi's inbox?

No. Its help center says emails in the inbox are view only: you reply from your own mailbox, and the reply shows in Expandi at its next check. It shows an email only for a lead already in Expandi, from the mailbox used for that lead, without attachments, and the box under a conversation sends LinkedIn and Sales Navigator messages only. Its AI writes up to 20 replies a day per LinkedIn account, in English. Read in its help center on 27 October 2026. In GetSales, LinkedIn and email replies from every sender profile land in Unibox, and you answer both from there.

Can I change a running Expandi campaign?

In part. Expandi's help center says that once a builder campaign has been activated, its flow can no longer be changed: steps cannot be added, removed or reordered, while delays and message copy still can. It also caps an account at 15 active campaigns at a time and 5,000 leads per campaign. Read in its help center on 27 October 2026. In GetSales you edit a draft beside the live version, adding or removing steps, and publish it while the workflow runs. People who enter from then on take the new version, and the people already inside finish the one they started.

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