Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
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Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
B2B sales intelligence platform offering contact and company data, phone-verified mobiles and buying signals for revenue teams selling into EMEA.
Read on Cognism's own pages on 27 October 2026
Cognism, founded in 2015, sells B2B contact and company data for prospecting: work emails, mobile numbers, firmographics, technology data and buying signals. It puts Europe first, with phone-verified mobiles and Do Not Call screening in 16 countries, and also covers the US and APAC. Its pages speak to sales, marketing and RevOps teams from SMB to enterprise, and the FAQ on its page for smaller teams says teams of five or more sellers prospecting into Europe tend to get the most from it.
A rep builds a list in the Sales Companion web app, by typing a plain request into AI Search or by setting filters and saved personas, then reveals contacts for one credit each. On LinkedIn, Sales Navigator or a company website, the Chrome extension shows the same data beside the page. Revealed contacts go to Salesforce, HubSpot, Dynamics 365, Pipedrive or Bullhorn, or into Outreach sequences and Salesloft cadences, where the calls and emails happen. Admins watch spend on a credit dashboard and set a credit limit per user.
It leads with phone data: mobiles that passed its checks carry a Diamond icon, Pro users can send a contact for on-demand verification, and numbers on Do Not Call lists are masked for reps. It also sells CRM Enrichment, from $12,000 a year, and its MCP server lets Claude or ChatGPT query the data. It stops at the data: it sends no email, runs no LinkedIn steps and has no reply inbox, and its prospecting plans are sold by quote on orders that renew for a year or more.
Key features
Its main features under Cognism's own names, from its own pages read on 27 October 2026.
Search contacts and companies by job title, seniority, location, revenue, headcount, technology, keywords and CRM status, with saved searches, admin-assigned personas and a Net New view that hides anyone your team already revealed.
Standard and ProType a request such as marketing directors at Paris fintech firms with over 200 staff, and it sets the matching filters for you to adjust. Requests work in English, French and German.
Standard and ProResearch writes a company brief from public sources (business model, priorities, competitors, talking points) with links to check. Smart Personas turn a short description of your business into target job titles.
Standard and ProMobiles that passed Cognism's human and automated checks carry a Diamond icon throughout the app, and a profile can show up to two extra mobile numbers it holds. Pro adds a premium mobile filter.
Standard and Pro, the premium mobile filter on ProSend a priority contact from the extension for a fresh check, returned as Verified, Improved or No Improvement. The help center expects 10 to 15% verified in the UK, 15 to 20% in the US.
ProOpens beside LinkedIn, Sales Navigator and Recruiter profiles, company websites, Salesforce, HubSpot and Outreach to show emails, mobiles, firmographics and technologies, then reveals a contact for a credit or exports it to your CRM.
Filter by hiring, funding, M&A and job changes, and see a company's technologies with estimated renewal dates. Pro adds Bombora intent: admins pick up to 12 of 11,000+ topics, narrowed by country and threshold.
Signals on Standard and Pro, intent on ProNumbers on Do Not Call registries in 16 countries, the UK (TPS and CTPS) and the US among them, are masked. CRM Opt-Out Sync hides Salesforce or HubSpot opt-outs in search, lists and the extension.
Fills and refreshes Salesforce or HubSpot records once, daily, weekly or as records are created, with overwrite or fill-if-blank rules per field, and can add net-new contacts at accounts you already hold.
Add-on to Standard or Pro, or standaloneThe MCP connector, a URL added to Claude or ChatGPT, answers plain requests read-only under your account's permissions. The REST API previews matching records free and spends a credit per record redeemed.
Standard and ProPricing
Cognism publishes no price: both of its prospecting packages end in a quote. Here is what its own pages say you buy, what spends a credit and the terms that come with it.
Custom
By personalised quote from sales. The page shows no monthly or yearly figure.
Teams that need core prospecting workflows and everyday contact and company data
Custom
By personalised quote from sales. The page shows no monthly or yearly figure.
Teams that need sharper targeting, better prioritisation and a clearer view of prospecting performance
From $12,000 a year
A yearly figure, priced by usage, with no setup fee. No monthly price shown.
Sales, marketing and RevOps teams that want CRM records complete and current, with or without a prospecting plan
From Cognism's own pages, 27 October 2026
Pros and cons
From what reviewers write on review sites and forums, and from Cognism's own pages, read on 27 October 2026. Each page is listed under the prices.
G2's summary and several Trustpilot users single out its phone numbers and emails for the UK and wider EMEA, and one reviewer found details right even for people who had just changed jobs.
G2's summary and Trustpilot reviewers describe a clean, simple interface where finding a contact and their current role takes little effort, and one Trustpilot user found the Chrome extension easy to set up.
G2's summary praises the Salesforce and HubSpot links. Exports check for existing records, map fields per object and can drop contacts into Salesforce campaigns, Outreach sequences or Salesloft cadences.
Numbers on Do Not Call registries in 16 countries are masked before reps see them, customers choose whether flagged data is removed, flagged or left, and Salesforce or HubSpot opt-outs are suppressed across the platform.
A credit is spent the first time anyone on the account reveals a contact, and again only if that person changes jobs. The All Contacts list and the Net New filter stop teammates paying twice.
Standard and Pro both include MCP and API access, drawing on the same credit pool as the app and extension, with no separate MCP subscription and a connector that takes minutes to add.
Standard and Pro are sold only by quote, each with 5 seats included and a credit allowance per seat it does not publish. G2's summary names high pricing, and a Trustpilot reviewer finds the price a bit high.
By default an order renews by itself for its own length or a year, whichever is longer, if no notice comes 60 days before it ends. A renewal can cost up to 10% more, and fees are non-refundable.
G2's summary notes weaker North American coverage and contact errors in the Middle East and Africa. On Trustpilot, customers report Nordic numbers and emails often missing and thin APAC coverage.
On-demand verification is Pro only, and the help center puts verification rates at around 10 to 15% for UK contacts and 15 to 20% for US ones. Other requests come back Improved or No Improvement.
A contact CSV takes up to 10,000 rows and 25 MB, and contacts it cannot match are dropped from the list with no report of which ones or why.
Ratings read on 27 October 2026: G2 (AI summary on ai.g2.com) 4.5 of 5 from 1,363 reviews, Trustpilot 2.9 of 5 from 399 reviews
Integrations
Native integrations named on Cognism's own pages, read on 27 October 2026.
Compared
From Cognism's own pages, read on 27 October 2026. A tick where it does it, a dash where it does part of it or at extra cost, a cross where its pages say it does not.
See it next to GetSales, side by sideContacts and companies by role, seniority, location and size
Shown when you reveal a contact, one credit per contact
None: its extension shows contact data on LinkedIn pages
Sends none: exports to Outreach sequences or Salesloft cadences
No reply inbox on its pages
AI researches accounts; nothing on its pages answers replies
Hiring, funding and job changes; Bombora intent topics on Pro
Salesforce, HubSpot, Dynamics 365, Pipedrive and Bullhorn
AI search in plain words, and its data in Claude or ChatGPT
Or run it in one app
Describe who you sell to, and GetSales finds the people and their work emails, writes the first lines and sends the steps from your own LinkedIn and email accounts.
What are we working on?
Say who you sell to, or ask for anything in the app: a list, the work emails, a workflow, the replies waiting for you.
By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.
On it. Here is the plan.
Heads of sales, UK SaaSRun by voice
All set. Signals land as they come.
The workflow is ready. Start it for the 142 people with a strong or good fit?
By voiceYes, start it.
Say who you sell to, or ask anything
Describe who to find
Describe who to find, in your own wordsHeads of sales at B2B SaaS companies in the UK, 50 to 200 people
AI built the filters from your description
End
Replies 3
Replies from every sender profile land here
Co-pilotBook a 15 minute call
AI SDRPicked by Creator
LinkedInInvitation accepted, Monday 10:14
Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?
Jordan O.Sounds useful. Can you send a short overview?
AI SDR draftWaits for your approval
Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?
Approve and sendEditReply as Jordan O.
Today
Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 2
Posted on LinkedIn
Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more
36Jordan and 36 others9 comments · 2 reposts
Jordan O.posted by Engage with posts
Curious which one you rolled back. In our experience the shared call list goes first.
Sam K.
It was the shared call list. Nobody owned an account after week two.
A reply as Jordan
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
Post itDraftCancel
Jordan O.posted by hand
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1
Opened the Pricing page
/pricing after the home page·came by our link·her 3rd visit this week
On a website visit · paused and asking you
Eva is in Heads of sales, UK SaaS, step 4 of 7 (the message), on hold since 11:05.
Remove from the workflowKeep goingMove to a workflow
Pick a workflowPricing follow-upMove to a workflowBack
On a website visit · done · moved to Pricing follow-up
Switching from Cognism
GetSales prices LinkedIn accounts, email capacity and data credits, billed monthly, with no per-user fees. The figures are on our pricing page.
Questions
Each answer from Cognism's own pages, read on 27 October 2026.
Cognism publishes no price: its pricing page offers a personalised quote for two prospecting packages, Standard and Pro, each with 5 seats included, and CRM Enrichment as an add-on. Pro adds intent data and on-demand mobile verification. Each seat comes with credits, one spent per contact revealed and again when that contact changes jobs. Its terms renew an order by itself for its own length or a year, whichever is longer, unless notice is given at least 60 days before the end, allow a renewal up to 10% dearer and keep fees non-refundable. All read on cognism.com on 27 October 2026. GetSales publishes its prices on the pricing page.
No free plan, and no trial you can start yourself, on its own pages. Its pricing page leads to a quote, and its page for smaller teams offers a free sample of 25 leads within 72 hours. Its terms for a proof of concept set one up in an order, and when it ends the data obtained in it must be deleted. Read on cognism.com on 27 October 2026. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial. GetSales' prices are on the pricing page.
Cognism calls its data "Europe's most trusted B2B data": contacts and companies to search, with emails, mobiles and signals such as hiring, funding, job changes and, on Pro, Bombora intent topics. Its phone-verified mobiles carry a diamond icon, and numbers on Do Not Call registries in 16 countries are flagged and hidden. It sells Sales Prospecting, CRM Enrichment and data by API, plus an MCP server for Claude and ChatGPT. On Pro you can send a contact for on-demand mobile verification, and its help center puts verification rates at around 10 to 15% for UK contacts and 15 to 20% for US ones. It is sold per seat, with credits, by quote. Read on cognism.com and its help center on 27 October 2026.
Not on its own pages. Cognism finds the data and hands the sending to other tools: it exports to Salesforce, HubSpot, Dynamics 365, Pipedrive and Bullhorn, and adds contacts to Outreach sequences or Salesloft cadences. On LinkedIn, Sales Navigator and Recruiter pages its Chrome extension reveals a person's contact details, for a credit. Read on its help center on 27 October 2026. In GetSales, connection requests with a note, messages, InMail and profile visits run from your own LinkedIn account in one workflow with the email steps, the replies from both land in one inbox, and the AI SDR drafts each answer.
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