AlternativesLusha

Lusha pricing and alternatives

For teams that want more than contact data: the LinkedIn and email steps, the replies and the answers, in the same app as the list.

Lusha's side read on its own pages on 27 October 2026. Its profile in the sales tools directory

Pricing

What Lusha
costs in 2026

Lusha publishes its prices: a free plan, three self-serve plans priced by credits with seats included, and Scale by quote. A slider adds credits on Pro and Premium, and a year paid upfront costs 25% less. Its grid and its terms as its own pages showed them, billed monthly first:

GetSales prices LinkedIn accounts, email capacity and data credits, billed monthly, with no per-user fees. The figures are on our pricing page.

See GetSales pricing

From Lusha's own pages, 27 October 2026, rounded up to the dollar

Free
$0, with 40 credits a month, 1 seat and no credit card. Unused credits do not carry over.
Starter
$50 a month, with 400 credits a month and 1 seat. Billed yearly, $38 a month, $450 a year for 4,800 credits.
Pro
$70 a month with 600 credits and 2 seats, up to $363 for 3,200 credits. Billed yearly from $53 a month. Webhooks, website visitors and CSV enrichment past 100 rows start here.
Premium
$400 a month with 3,400 credits and 5 seats, up to $978 for 10,000 credits. Billed yearly from $300 a month. API Advanced and credit allocation start here.
Scale
Custom, through sales, with SSO and 25 intent topics. Its pricing questions send teams of more than 5 users to sales.
Seats
A seat beyond those included costs $50 a month, up to 10 on Pro and 25 on Premium. One added mid-cycle is billed in full, and seats on Pro and Premium cannot be reduced.
Credits
1 for an email, 5 for a phone number, 2 and 8 through Data Waterfall, 1 per 25 rows of a CSV export. A bulk reveal charges for partial data too.
Unused credits
Monthly credits roll over up to twice the monthly limit on Pro and Premium. Yearly credits expire at the end of the year, and a cancelled plan loses every credit when it ends.
Changes
An upgrade starts a new billing cycle, and earlier credits do not roll over. A downgrade is not done in the dashboard: you cancel, move to Free and buy again, or ask support.
Renewal
Renews by itself at the then-current price, without a first-term discount. Its terms ask for cancellation at least 14 days before the period ends, and payments are "non-refundable".

One subscription

Six tools, or one

Pay about 5.8 times less

For a team of three running 10 LinkedIn accounts, 100 inboxes and 3,000 new contacts a month, each with a work email. Each tool on the plan that fits that team, or its smallest.

The stack and GetSales, job by job, a month
What the team needs The stackEach vendor's own monthly price GetSales10 LinkedIn accounts, email for 100 inboxes, 3,000 data credits
Finding the peopleApollo.ioBasic, 3 users, 7,500 credits$195AI SearchFrom one sentenceIncluded
LinkedIn stepsHeyReachGrowth, 10 senders at $59$590WorkflowsFrom each sender profileIncluded
Enrichment and work emailsClayGrowth, 6,000 data credits, its plan for 1,000 to 10,000 records$495PlaytablesFinder after finder, verifiedIncluded
Cold emailEmailBisonBase, its only plan$599WorkflowsIn the same flow as LinkedInIncluded
Website visitsRB2BPro, 600 visitors a month$149SignalsVisits, posts and job changesIncluded
One inbox with AI repliesMasterInboxTeam, its smallest team plan, billed annually$799Unibox and the AI SDREach answer drafted, held if you askIncluded
Wiring them togethern8nPro, €60 a month$67CreatorNothing to wireIncluded
Your time to set it up and keep it in syncHours, every weekNot countedCreatorSets it all up from one sentenceIncluded
A month, for the team $2,894a month $495a month

One app, one login, one bill, with every part working on the same people.Build your setup

Each vendor's own price, read on 26 October 2026
  • Apollo.io, pricing page, monthly billing, apollo.io/pricing (read on 22 October 2026)
  • HeyReach, pricing page and its calculator, heyreach.io/pricing
  • Clay, pricing page, monthly billing; its guide sets Growth for 1,000 to 10,000 records a month (Clay University, Actions & Data Credits), clay.com/pricing
  • EmailBison, pricing page, Base billed monthly, emailbison.com/pricing
  • RB2B, pricing page, rb2b.com/pricing (read on 22 October 2026)
  • MasterInbox, pricing page, Team billed annually (month to month adds 25%), AI on your own LLM key, masterinbox.com/pricing
  • n8n, pricing page, Pro at 60 euros a month billed monthly, in dollars at 1.12 to the euro (21 October 2026), n8n.io/pricing

Side by side

Lusha and GetSales,
row by row

A tick where the tool does it, a dash where it does part of it, on a paid plan or at extra cost, a cross where its pages do not offer it. Lusha's side is from its own pages and help center.

Lusha and GetSales, compared. Lusha's side is from its own pages, read on 27 October 2026.
What you compareLushaIts own pagesGetSalesThe product today
Finding the peopleYes: 515M+ contacts and 29M+ companies to search and filterYes: AI Search from one sentence, Sales Navigator or a CSV
Lists from Sales NavigatorIn part: Its extension reveals the open page of leads, saved 25 at a timeYes: Paste a Sales Navigator link; the search runs with the app closed
Work emailsYes: Verified emails at 1 credit, each with a confidence scoreYes: 1 credit per email delivered, and a miss costs nothing
More than one sourceIn part: Data Waterfall on paid plans, in Lusha's order, 2 credits an emailYes: Finders in the order you set, and the verifier you pick
Paying for a bad addressIn part: Charged at the reveal; refunds for wrong data go to reviewYes: An address the verifier rejects costs nothing
Phone numbersYes: Direct dials and mobile numbers, 5 credits eachNo: No phone finder and no dialer
Buying signalsYes: 26 dated signal types, intent topics, site visitors from ProYes: Intent topics, job changes and website visitors
Email stepsIn part: Sequences from the one Gmail or Outlook you sign in withYes: From your own mailboxes, in the same flow as LinkedIn
LinkedIn stepsNo: Not on its pages: its sequences send email onlyYes: Connection requests with a note, messages, InMail and profile visits
One inbox for repliesNo: Replies land in your own Gmail or Outlook, not in LushaYes: LinkedIn and email replies in one inbox, with 15 labels
An AI SDR on the repliesNo: Its AI drafts the emails, and a reply ends that person's sequenceYes: Drafts each answer; each scenario sets if it waits for you
Set up from one sentenceIn part: Its AI assistant finds contacts from a plain-language askYes: Creator builds the list and the campaign, typed or said
Where Lusha's side comes from, read on 27 October 2026
  • Lusha, home page, lusha.com
  • Lusha, pricing page: its plan cards, credit slider, plan comparison and questions, lusha.com/pricing (updated 11 October 2026)
  • Lusha's help center, How credits work in Lusha, docs.lusha.com/user-guide/getting-started/how-credits-work-in-lusha
  • Lusha's help center, How credits are counted, docs.lusha.com/user-guide/usage-analytics/how-credits-are-counted
  • Lusha's help center, Data Waterfall, docs.lusha.com/user-guide/lushas-api/data-waterfall
  • Lusha's help center, Reporting on incorrect data, docs.lusha.com/user-guide/billing-and-payments/reporting-on-incorrect-data
  • Lusha's help center, Understanding data quality and coverage, docs.lusha.com/user-guide/getting-started/understanding-data-quality-and-coverage
  • Lusha's help center, Billing FAQ, docs.lusha.com/user-guide/billing-and-payments/billing-faq
  • Lusha's help center, Account cancellation: what happens to your credits and data, and How to cancel your Lusha subscription, docs.lusha.com/user-guide/plans-and-upgrades/account-cancellation-what-happens-to-your-credits-and-data, docs.lusha.com/user-guide/billing-and-payments/how-to-cancel-your-lusha-subscription
  • Lusha's help center, How to upgrade your plan, docs.lusha.com/user-guide/plans-and-upgrades/how-to-upgrade-your-plan
  • Lusha's help center, What is Lusha Engage, docs.lusha.com/user-guide/getting-started-with-engage/what-is-lusha-engage
  • Lusha's help center, How to compose your email sequence, docs.lusha.com/user-guide/building-sequences/how-to-compose-your-email-sequence
  • Lusha's help center, Send a one-time email from a table, docs.lusha.com/user-guide/getting-started-with-engage/send-a-one-time-email-from-a-table
  • Lusha's help center, Overview and optimize your sequences, docs.lusha.com/user-guide/manage-sequences/overview-and-optimize-your-sequences
  • Lusha's help center, LinkedIn extension, and Bulk enrichment over LinkedIn Sales Navigator, docs.lusha.com/user-guide/linkedin-extension, docs.lusha.com/user-guide/sales-navigator-bulk-enrichment/bulk-enrichment-over-linkedin-sales-navigator
  • Lusha's help center, Lusha glossary, docs.lusha.com/user-guide/getting-started/lusha-glossary
  • Lusha, Terms and Conditions, lusha.com/legal/terms_and_conditions-2 (version of September 2026)
  • G2's own summary of the reviews of Lusha, ai.g2.com (dated May 2026, read in October 2026)
  • Trustpilot, Lusha reviews from February to October 2026, trustpilot.com/review/lusha.com (only complaints that repeat across several reviews)
  • RocketReach, home page, pricing page with annual billing, and its knowledge base on the browser extension, rocketreach.co, rocketreach.co/pricing, knowledgebase.rocketreach.co
  • Seamless.AI, home page, and the form its Pricing link opens, seamless.ai, seamless.ai/pricing-inquiry
  • The other vendors' home pages: Apollo.io, ZoomInfo, Cognism, RocketReach, Seamless.AI, Kaspr and Hunter, apollo.io, zoominfo.com, cognism.com, rocketreach.co, seamless.ai, kaspr.io, hunter.io

Which one fits

GetSales or Lusha,
in plain terms

Choose GetSales if

  • Yes: You write to people on LinkedIn and email, and want the steps, the inbox and the replies in one app
  • Yes: You want to send from your own Google, Microsoft or IMAP and SMTP mailboxes, up to your email capacity, instead of the one address you sign in with
  • Yes: You want to pay for a work email only when one is delivered, and nothing for an address the verifier rejects
  • Yes: You want each reply labelled and its answer drafted by the AI SDR, sent on its own or held for your OK as each scenario sets
  • Yes: You would rather pay for LinkedIn accounts, email capacity and data credits than per user

Stay with Lusha if

  • Yes: Your team calls as much as it writes: Lusha sells direct dials and mobile numbers, and GetSales has no phone finder and no dialer
  • Yes: You want contact details on the page you are on: its extension works on LinkedIn, Sales Navigator and other B2B sites
  • Yes: You want a database of 515M+ contacts with dated signals such as funding and hiring, which GetSales does not track
  • Yes: You enrich more than you send: CRM records, CSV lists and inbound leads, through its API, its MCP server or its CRM exports

Why teams switch

From the list
to the reply

  1. Nobody twice

    A person already in any table of your workspace is not added again, and people on your stoplist are marked and never contacted.

  2. A path for each person

    Accepted, they get a LinkedIn message. Not accepted after five days, an email from the sender's mailbox. A reply on either channel pauses their steps by default.

  3. Where each person stands

    The table shows each person's stage, the step they are on and how the AI SDR labelled their reply, on the same row as their work email.

Sample run of GetSales. Creator hears one sentence by voice and plans the run: AI Search finds heads of sales at UK SaaS companies, the table fills with a work email, an AI score and a first line for each person, the workflow is built and starts on a spoken yes, the AI SDR is set up and drafts a reply that waits for approval, and Signals shows each new event with what it led to or what to switch on.
GetSales
CreatorBuild it by voice, in your own words

What are we working on?

Say who you sell to, or ask for anything in the app: a list, the work emails, a workflow, the replies waiting for you.

By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.

On it. Here is the plan.

PlanDone7 of 7

Heads of sales, UK SaaSRun by voice

All set. Signals land as they come.

The workflow is ready. Start it for the 142 people with a strong or good fit?

By voiceYes, start it.

Say who you sell to, or ask anything

Heads of sales, UK SaaS21251 to 200 people
Person, work emailCompanyWork emailAI scoreFirst line
Maya L.Head of Salesmaya@helio.exampleNothing found, no charge Helio AnalyticsSaaS, 140 people maya@helio.exampleNothing found, no charge Strong fit Saw the two SDR roles. Most teams hire before the pipeline is ready for them.Held: weak fit
Tomás F.VP Salestomas@ferro.exampleNothing found, no charge Ferro CloudSaaS, 85 people tomas@ferro.exampleNothing found, no charge Good fit Your post on reply rates against volume is the case we make every week.Held: weak fit
Anika B.Head of Salesanika@quanta.exampleNothing found, no charge Quanta DeskSaaS, 60 people anika@quanta.exampleNothing found, no charge Good fit Congrats on the round. The first outbound hire is usually where it gets hard.Held: weak fit
Sam K.Head of Revenuesam@tallyhouse.exampleNothing found, no charge TallyhouseSaaS, 120 people sam@tallyhouse.exampleNothing found, no charge Good fit Saw the new Leeds office. New region, same two people on outbound?Held: weak fit
Lena R.Sales Directorlena@tinbarrow.exampleNothing found, no charge TinbarrowSaaS, 175 people lena@tinbarrow.exampleNothing found, no charge Strong fit Your team page lists six AEs and one SDR. That ratio shows up in pipeline.Held: weak fit
Daniel O.CRONothing found, no charge Okra SystemsSaaS, 190 people Nothing found, no charge Weak fit Held: weak fit
Jonas P.Head of Salesjonas@meridian.exampleNothing found, no charge Meridian LabsSaaS, 55 people jonas@meridian.exampleNothing found, no charge Weak fit Held: weak fit
Eva W.VP Saleseva@kinetic.exampleNothing found, no charge Kinetic FormsSaaS, 70 people eva@kinetic.exampleNothing found, no charge Strong fit Kinetic just moved upmarket. The first enterprise quarter is mostly list work.Held: weak fit
1 to 8 of 2121 credit for a work email found and verified. A miss costs nothing.
Heads of sales, UK SaaSActiveSender profile: Jordan O.
142 peoplestrong or good fit, from the table
Connection requestWith a note96 sent
Wait until acceptedUp to 5 days41 waiting
Accepted
LinkedIn messageThe first line, by the sender38 sent
Follow-up messageNo reply in 3 days14 sent
Not accepted in 5 days
EmailFrom the sender's mailbox27 sent
Follow-up emailNo reply in 3 days12 sent

End

A reply pauses the person's steps and lands in the AI SDR inbox.
AI SDRCo-pilotAt the level each scenario sets

Replies 3

Replies from every sender profile land here

  • Maya L.LinkedInSounds useful. Can you send a short overview?Info request
  • Tomás F.EmailWhat would this cost for a team of twelve?Info request
  • Lena R.LinkedInAsk me again after the quarter.Not now

Co-pilotBook a 15 minute call

AI SDRPicked by Creator

Mode
Co-pilot, at the level each scenario sets
Tone of voice
Plain and short, no pitch
Goal
Book a 15 minute call
Replies as
Jordan O., on LinkedIn and email
Maya L.Head of Sales, Helio AnalyticsInfo request

LinkedInInvitation accepted, Monday 10:14

Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?

Jordan O.

Sounds useful. Can you send a short overview?

AI SDR draftWaits for your approval

Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?

Approve and sendEditReply as Jordan O.

Every reply labelled, with how sure it is and why.
Signals Needs me 010AllNot covered 01

Today

  1. Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS

    1. Changed job: CRO at Okra Systems, now VP Sales at Pellbrook

      Nothing in Heads of sales, UK SaaS acts on job changes. Set up On a job change

  2. Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS

    Heads of sales, UK SaaS·Runningstep 2

    1. Posted on LinkedIn

      Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more

      36Jordan and 36 others9 comments · 2 reposts

      LikeLikedCommentOpen on LinkedIn

      Add a comment as Jordan...Draft

      Jordan O.posted by Engage with posts

      Curious which one you rolled back. In our experience the shared call list goes first.

      Sam K.

      It was the shared call list. Nobody owned an account after week two.

      Reply as Jordan...Draft

      A reply as Jordan

      That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?

      Post itDraftCancel

      Jordan O.posted by hand

      That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?

  3. Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS

    Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1

    1. Opened the Pricing page

      /pricing after the home page·came by our link·her 3rd visit this week

      On a website visit · paused and asking you

      Eva is in Heads of sales, UK SaaS, step 4 of 7 (the message), on hold since 11:05.

      Remove from the workflowKeep goingMove to a workflow

      Pick a workflowPricing follow-upMove to a workflowBack

      On a website visit · done · moved to Pricing follow-up

Only people you already talk to are named, and the AI SDR is told never to mention a visit.

The rest of the market

Other Lusha
alternatives

If you are leaving Lusha for one reason, one of these may fit it better. Each line is what the vendor's own homepage says, read on 27 October 2026.

ToolBest forChannels
Apollo.ioOne connected GTM system: 240M+ contacts, outreach and a dialerEmail, calls
ZoomInfoAn AI platform for go-to-market teams, on B2B data with intentData, prospecting and ABM
CognismEuropean B2B data, with phone-verified mobiles and signalsEmail and phone data
RocketReachA phone and email finder for 700M+ professionalsEmail and phone data
Seamless.AIVerified contacts and direct dials, with automated outreach and an AI dialerEmail, calls
KasprEuropean phone numbers and emails in a LinkedIn Chrome extensionEmail and phone data
HunterFind and verify professional email addresses, and send cold emailsEmail

Questions

About Lusha
and GetSales

Anything else, ask our AI sales agent.

Talk to AI Sales
What are the best Lusha alternatives?

It depends on why you are leaving. G2's own summary of its reviews, dated May 2026, names contact details that are outdated or wrong, North American ones among them. For contact data: Apollo.io (240M+ contacts, outreach and a dialer), ZoomInfo (an AI platform on B2B data), Cognism (European data with phone-verified mobiles), RocketReach (phones and emails for 700M+ professionals), Seamless.AI (contacts, outreach and an AI dialer), Kaspr (European contact data in a LinkedIn Chrome extension) and Hunter (email finding, verifying and cold email). For LinkedIn and email steps and the replies in one app, there is GetSales, with no phone finder and no dialer. Each line is from the vendor's own homepage, read on 27 October 2026.

How much does Lusha cost?

Lusha has a free plan with 40 credits a month and three self-serve plans. Billed monthly, Starter is $50 a month for 400 credits and 1 seat, Pro $70 for 600 credits and 2 seats, and Premium $400 for 3,400 credits and 5 seats. A slider adds credits on Pro and Premium, up to $978 for 10,000 on Premium, and paying yearly saves 25%. Scale is by quote. An email costs 1 credit, a phone number 5 and an extra seat $50 a month. Read on Lusha's own pages on 27 October 2026. Sign up free: Playtables stay free with your own API keys, and LinkedIn and email come with a 7-day trial. GetSales' prices are on the pricing page.

What happens to unused Lusha credits?

It depends on the plan. On monthly Pro and Premium, unused credits roll over up to twice the monthly limit; on Free and Starter they do not carry over. Yearly credits come upfront and expire at the end of the year, even if you renew. A cancelled plan loses every remaining credit when it ends, and an upgrade starts a new billing cycle in which earlier credits do not roll over. Its terms add that payments are non-refundable and that a used credit is not refunded for the quality of a record. All read on Lusha's own pages on 27 October 2026. Several Trustpilot reviews from March to August 2026 say unused credits they had paid for were taken away.

Is Lusha's data accurate?

Reviews split. G2's own summary of its reviews, dated May 2026 and read in October, names accurate contact details among what reviewers like, and contact details that are outdated or wrong among what they dislike. Lusha's help center, read on 27 October 2026, says no provider has 100% coverage, that its coverage is stronger in English-speaking markets and technology, and that each email shows a confidence score. Credits are spent at the reveal, and a refund for wrong data needs a manual review. In GetSales, an address the verifier you pick rejects costs nothing, and the next finder runs.

Does Lusha send emails or LinkedIn messages?

Email, yes. Engage sends email sequences from the Gmail or Outlook address you sign in to Lusha with: custom SMTP is not supported, and each user has up to 10 active sequences and 1,000 emails a day. Replies arrive in your own inbox, not in Lusha, and a reply takes that person out of the sequence. LinkedIn, no: its extension reveals contact data on LinkedIn pages, and a reply on LinkedIn has to be marked by hand. Read on Lusha's help center on 27 October 2026. In GetSales, connection requests with a note, messages, InMail and profile visits run from your own LinkedIn account in one workflow with the email steps, and the replies from both land in one inbox.

Can an agency use Lusha data for its clients?

Read its terms first. Lusha's Terms and Conditions, in the version of September 2026, say data obtained with credits is for the customer's "own use only". They treat disclosing it to a third party, or using it for a third party's benefit or on its behalf, as a breach, with liquidated damages of $2 per record for each third party. Each seat is tied to one person and cannot be shared. An agency that prospects for its clients should ask Lusha in writing whether its plan allows that before it buys. Read on Lusha's own pages on 27 October 2026.

How does Lusha compare with RocketReach?

Both find work emails and phone numbers, each with a Chrome extension, and they price them differently. Lusha sells credits, 1 for an email and 5 for a phone number, from $50 a month billed monthly. RocketReach's pricing page, billed annually for one seat, lists Essentials with emails only at $399 a year in the US, and Pro and Ultimate with phone numbers at $899 and $1,699, each with a yearly number of exports, and up to 500 emails a day sent from the app. Each counts its own data on its home page: Lusha "515M+ verified contacts", RocketReach "700M+ professionals". Both read on their own pages on 27 October 2026.

How does Lusha compare with Seamless.AI?

Both sell verified B2B emails and phone numbers, with a Chrome extension. The plainest difference is the price: Lusha publishes its plans, from a free one to Premium at $400 a month billed monthly, with Scale by quote, while Seamless.AI publishes no price: its Pricing link opens a form that asks for your details and your company's size. On outreach, Seamless.AI's homepage names automated outreach and an AI-powered dialer. Lusha sends email sequences from your Gmail or Outlook and sells phone numbers, with call recordings and AI insights on every plan. Both read on their own pages on 27 October 2026.

Can I move from Lusha to GetSales?

Yes, as a CSV. Export your tables from Lusha first: its help center prices a CSV export at 1 credit per 25 rows and says to export before you cancel, and its extension does not export to CSV directly, so contacts from Sales Navigator go into a Lusha table first. In GetSales a CSV of up to 50 MB maps onto your table's columns, a person already in any table of your workspace is not added again, and people on your stoplist are marked Stoplisted and never contacted. There is no Lusha integration in GetSales: the list comes in as a file. Lusha's terms and help center, read on 27 October 2026, let you keep using data obtained under them after you cancel, under the same restrictions.

Moving over

Start from the list you have.

Bring your Lusha table as a CSV, or describe your buyers in one sentence.

Every person once.