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Technographic data

Technographic data is the record of the technology a company uses: its CRM, email provider, website platform and other tools. Sales teams use it to find companies that can use what they sell, and to write about the tools a team runs today.

Updated October 2026 · 4 min read · GetSales team

What technographic data covers

  • Business software. The CRM, the marketing automation, the help desk and the billing system a company pays for.
  • Email and web infrastructure. Who hosts the company's mail, what its website runs on, and which analytics and chat tools the site loads.
  • Changes over time. A tool that appeared or went away recently, which can point to a new project or a contract that just ended.

Where it comes from

  • DNS records. A domain's MX record names the servers that take its mail.1 Its SPF record, a public DNS TXT record, lists the hosts allowed to send mail for the domain.2 Google tells Workspace customers who send mail only through Google to publish v=spf1 include:_spf.google.com ~all, so a company's mail provider shows in one lookup.3
  • Website code. The scripts and tags a page loads name the tools behind it.
  • Job posts. A posting that asks for experience with a tool says the team uses it or plans to.
  • Public material. Case studies, integration listings and conference talks where a company names its own stack.

How to use it in outbound

Technographics tell you whether a company can use what you sell at all. If your product plugs into one CRM, a company on a different CRM is a poor fit however well its size and industry match. The same data gives your first line a real subject: what the team runs today, and the job your product would take over.

Limits of technographic data

Detection sees only what is public. Internal systems such as finance or HR software rarely leave a trace on a website or in DNS. A tag can stay on a site long after a team cancels the tool, and an MX record says who handles the mail without saying how much the company uses it. Treat each data point as true on the day it was read, and read it again before a campaign.

Signals in GetSales does not track a company's tech. A tech list you buy elsewhere can come in as a CSV, as new rows or as updates to the rows you already have.

  • Data enrichment: the data points you need about each person and company, each in its own column.
  • Lead list builder: a list from one sentence, a search link or a CSV.
  • Signals: plays for website visits, posts and job changes.

Sources

  1. Internet Engineering Task Force, RFC 5321: Simple Mail Transfer Protocol, section 5.1, October 2008. Read 28 October 2026.
  2. Internet Engineering Task Force, RFC 7208: Sender Policy Framework (SPF) for Authorizing Use of Domains in Email, Version 1, sections 3 and 3.1, April 2014. Read 28 October 2026.
  3. Google, Set up SPF, Google Workspace Admin Help, last updated 26 October 2026. Read 28 October 2026.

Last updated: October 2026

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