Buying signals
A buying signal is something a person or a company does that suggests they may be ready to buy before they say so: they open your pricing page, post about the problem you solve, or start a new job. You use buying signals to decide whom to write to, and when.
Two kinds of buying signals
- First-party signals happen on things you own: a reply to your message, a visit to a key page of your site, a click on a link you sent.
- Third-party signals are collected by someone else, such as the topics a company reads about on other sites.
Both kinds are often called intent data.
Examples
- A visit to a key page. Someone you wrote to opens your pricing or demo page, sometimes several times in a week.
- A new post. A person on your list posts about their work, which gives you a reason to engage before you pitch.
- A new job. Someone you write to changes title or company, so who decides and what you should say change with them.
How to identify buying signals
Start with the signals you already own: replies, visits to your key pages and changes to the people on your list. Watch them for the people you write to, so each signal points at a conversation you can pick up.
How to respond to a buying signal
Act while it is fresh, and act the same way every time. In GetSales a play answers a signal. Switch a play on for a table once. It acts within a minute of a signal reaching GetSales, and each morning it runs again over the last two days.
- On a website visit. On a site switched to People, it pauses the visitor's journey and asks you what next.
- Engage with posts. When a workflow reads their posts, it likes the new ones and can comment with AI.
- On a job change. It pauses the person's journey and asks you, or in Automatic moves them to another workflow.
At Companies, the default level, the code in your link names the company you wrote to and never the person. A visit with no code is named by the visitor's network when it belongs to a company. Visitors from the EU, the EEA or the UK have to consent before a site tracks their visit, and you confirm it in the site's settings.12
Related
- Signals: plays for website visits, posts and job changes.
- Website visitor identification: which company you wrote to came back.
Sources
- European Data Protection Board, Guidelines 2/2023 on Technical Scope of Art. 5(3) of ePrivacy Directive, version 2.0, 16 October 2024. Read 21 October 2026.
- Information Commissioner's Office, Guidance on the use of storage and access technologies, last updated 29 April 2026. Read 21 October 2026.
Last updated: October 2026