Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
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Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
An Exeter outsourced sales and lead generation agency that has supplied B2B companies with SDRs, inside sales and telemarketing, in the UK and abroad, since 2016.
Air Marketing supplies outsourced SDRs and inside sales teams that reach buyers, book appointments and events, and handle inbound calls for B2B clients, with sales leadership, data and tools behind them. It runs multilingual telemarketing with native speakers, and in 2026 it bought Cleverep, which adds data, AI and email-led prospecting for European outbound. The agency is a HubSpot partner, audits clients' sales processes and opens its in-house Air Sales Academy training to outside teams. Its published case studies cover energy, SME lending, property, SaaS, recruitment, higher education and healthcare.
Or run it yourself
Describe who you sell to, and GetSales finds the people and their work emails, writes the first lines and sends the steps from your own LinkedIn and email accounts.
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By voiceHeads of sales at B2B SaaS companies in the UK, 50 to 200 people. Find their work emails, score the fit, write a first line, then LinkedIn first and email after.
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Describe who to find, in your own wordsHeads of sales at B2B SaaS companies in the UK, 50 to 200 people
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LinkedInInvitation accepted, Monday 10:14
Thanks for connecting, Maya. Saw the two SDR roles. Most teams hire before the pipeline is ready for them. Worth comparing notes?
Jordan O.Sounds useful. Can you send a short overview?
AI SDR draftWaits for your approval
Happy to, Maya. Here is a two-page overview of how teams your size run it with GetSales. Would 15 minutes on Thursday help?
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Daniel O.·CRO, Okra Systems·New Contact·Heads of sales, UK SaaS
Changed job: CRO at Okra Systems, now VP Sales at Pellbrook
Sam K.·Head of Revenue, Tallyhouse·Connection Request Sent·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 2
Posted on LinkedIn
Three things we changed in how our SDRs plan the week, and the one we rolled back after a month. Monday starts with the pipeline now, not the inbox. ...more
36Jordan and 36 others9 comments · 2 reposts
Jordan O.posted by Engage with posts
Curious which one you rolled back. In our experience the shared call list goes first.
Sam K.
It was the shared call list. Nobody owned an account after week two.
A reply as Jordan
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
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Jordan O.posted by hand
That matches what we see. Named accounts per rep usually fix it. Did you go back to territories?
Eva W.·VP Sales, Kinetic Forms·Initial Outreach·Heads of sales, UK SaaS
Heads of sales, UK SaaS·Runningstep 4Heads of sales, UK SaaS·Pausedstep 4Pricing follow-up·Runningstep 1
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