01Before
Outbound by hand, in 30 minutes
Kseppa Marketing is a marketing agency for B2C businesses and personal brands in CIS, EU and US markets. In June 2024 it had 7 permanent staff and about 50 contractors it worked with regularly. Its main source of leads was word of mouth and partnerships, and it had never automated lead generation.
Outbound was done by hand: emails written, connection requests sent, posts commented on and all communication handled. The schedule gave the task 30 minutes, so little got done and almost nothing came back. The other way was to pay an assistant to send more requests, and that cost a lot.
02The goal
A test against manual work
The agency wanted new customers and partners for lead generation, less time spent on messages and more outreach going out, with the funnel automated. It was its first try at automating outreach.
Ksenia Parfenova, the CEO, told GetSales' blog: "We didn't set specific goals, we wanted to test whether the effectiveness would be higher than manual work."
03One month
172 dialogs in a month
On the earlier GetSales product, the agency's LinkedIn steps started 172 dialogs in one month. Processing and holding the calls took about 40 hours.
The first leads came a week into the campaign, and so did the first deal. The blog gave the conversion as 32.1% for requests and 63.4% for messages.
04Results
22 partnerships in the US and England
Within two months, Kseppa Marketing concluded 22 partnerships with PR agencies in the US and England.
The time the routine had taken went to calls with targeted leads and to running the business. The agency also put automation into the LinkedIn service it sells, for personal and commercial accounts.
05Her advice
The funnel and the first message
Asked what readers should know to understand her experience, Ksenia answered: "The funnel and the first message are the biggest influencers."
Of the work with GetSales' team, she said: "The team worked perfectly."