Understanding Personas

Learn how to define personas that shape your outreach success. In this short video, we talk about why defining the right personas is key to successful outreach. You’ll see a few quick examples of how different titles and roles require different messaging — and how much this impacts your campaign performance. Takeouts Learn what a…

6 videos Included

39m Total length

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I've been in the Automation & Marketing space for 6 years, in this time I realized that there was a huge gap in the market for businesses that needed to boost they're pipeline in the most competitive and complex environments.

Top rated expert

Learn how to define personas that shape your outreach success.

In this short video, we talk about why defining the right personas is key to successful outreach.

You’ll see a few quick examples of how different titles and roles require different messaging — and how much this impacts your campaign performance.

Takeouts

Learn what a persona is and why it matters
Understand how to tailor messaging per audience
See how personas impact campaign success rates