Did you know that over 50% of large B2B purchases exceeding $1 million are now handled through digital self-serve channels, bypassing traditional sales reps entirely? This shift underscores the urgent need for enterprise IT and software firms to discover innovative B2B sales channels that scale outreach safely and cost-effectively. In this article, we'll explore proven strategies on how to find new B2B sales channels, drawing from the latest data and expert insights to help VPs of Business Development like you reduce costs, minimize risks, and boost conversions through multichannel approaches like LinkedIn and email.

The Evolving Landscape of B2B Sales Channels

B2B buyers are increasingly self-directed, with 75% preferring a rep-free experience and completing 70% of their journey before engaging sales. According to Forrester, generational shifts and AI are reshaping buying behaviors, pushing firms toward digital-first strategies Forrester B2B Buying Trends.

Key statistics highlight this evolution:

  • Email influences 47% of closed deals, offering an impressive $36 ROI per $1 spent HubSpot Sales Statistics.
  • LinkedIn generates 80% of social media leads, with 85% of marketers rating it as the most effective platform LinkedIn Marketing Solutions.
  • SEO delivers a 15% close rate, far surpassing cold calling's 2% Demand Gen Report.

As a VP focused on scaling high-volume outreach, understanding these trends is crucial for identifying channels that align with buyer preferences while ensuring compliance and low ban rates.

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Strategies for Discovering New B2B Sales Channels

To effectively find and implement new B2B sales channels, adopt a data-driven approach. Start by analyzing your current pipeline and buyer personas, then explore emerging options like digital marketplaces and AI-enhanced social selling.

1. Leverage Data and Market Research

Begin with thorough research to uncover untapped opportunities. Use tools to scrape and enrich lead data from platforms like LinkedIn, as we do with our LinkedIn Import & Enrichment feature, which improves targeting accuracy.

  • Conduct Competitive Analysis: Review competitors' channels via tools like SEMrush or Ahrefs to identify gaps SEMrush B2B Guide.
  • Analyze Buyer Behavior: Track metrics showing 75% of buyers research online before offline purchases Gartner B2B Insights.
  • Expert Tip: "Sales professionals who incorporate social selling are 51% more likely to hit quotas," notes a sales leader insight from Salesloft Salesloft Statistics.

2. Prioritize Digital and Social Channels

Focus on high-ROI channels like LinkedIn and email, which we automate through our Omni-Channel Automation for safe, scalable outreach.

  • LinkedIn Social Selling: With 68% of B2B marketers increasing activity here, it's ideal for reaching decision-makers. Our Single Session LinkedIn Protection ensures safety, reducing ban risks — learn more at LinkedIn Safety.
  • Email Campaigns: Personalize at scale; only a fraction of pros do this effectively, per recent data, creating differentiation opportunities.
  • Content Marketing and SEO: 74% of marketers see more leads from content, with 46% planning increased spend Content Marketing Institute.

3. Explore Emerging Channels for Scale

Look beyond basics to marketplaces and mobile, ensuring cost reduction through automation.

  • Digital Marketplaces: Handle over half of large deals self-serve, per Forrester — integrate with our CRM Integration for seamless pipeline management.
  • Paid Social and Search: 58% of marketers use paid social for lead gen, optimizing for mobile where 50% of B2B ad spend occurs.
  • Cross-Channel Integration: Combine LinkedIn, email, and SMS via our no-code builder to create drip campaigns and A/B tests.

4. Ensure Safety and Compliance in Outreach

Scaling safely is paramount. Adhere to GDPR and CCPA regulations for data privacy, using double opt-ins for emails and respecting platform policies to avoid bans. Our Rotating Sender Profiles and anti-detect tech minimize risks while maximizing volume.

For deeper insights on safe scaling, schedule a demo at Book a Meeting.

Implementing New Channels with Automation

Once identified, automate to reduce costs. Our platform starts at $59 per month, offering Analytics & Insights to track performance and optimize. As Sharyn Leaver from Forrester advises: “Leaders must prioritize improving revenue processes and reorient strategies around customers.”

Case in point: Enterprise firms using inside sales (now 40% of high-growth teams) cut costs while broadening reach, shifting from field sales.

FAQ

What are the most effective new B2B sales channels in 2025?

Digital self-serve, LinkedIn, email, and content marketing top the list, with LinkedIn leading for social leads and email for ROI.

How can I ensure safety when scaling outreach on LinkedIn?

Use tools like our Single Session Protection to avoid bans — details at GetSales.io.

What's the ROI of email in B2B sales?

Email yields $36 per $1 spent, influencing nearly half of deals, per HubSpot data.

How do I integrate new channels into my existing workflow?

Leverage our Unified Inbox and CRM features for seamless multichannel management.

Why focus on digital channels for cost reduction?

They enable scalable, rep-free experiences, aligning with 75% of buyers' preferences and reducing traditional sales overhead.